Product Marketing and Content Executive

GET STAFFED ONLINE RECRUITMENT LIMITED; City Of London; On-site; GBP 35,000 - 45,000; Full time

Job summary

An ambitious marketing company in Hammersmith is seeking a Product Marketing and Content Executive. This role involves developing product positioning, managing content strategies, and executing marketing campaigns. The ideal candidate has experience in product marketing, strong copywriting skills, and familiarity with SEO and analytics tools. Join a growing team and make a real impact on exciting brands and campaigns.

Benefits

Collaborative and creative environment

Opportunity for impact on campaigns

Qualifications

• 2–4 years’ experience in product marketing or content marketing.
• Strong copywriting and storytelling skills.
• Proven experience managing product launches or major content campaigns.

Responsibilities

• Develop clear product positioning and messaging.
• Plan and execute product launch and re-launch campaigns.
• Write, edit, and manage high-quality content for various channels.

Skills

Product marketing

Content marketing

Copywriting

SEO

Analytics tools

Project management

Education

Degree in marketing-related subject

Tools

Google Analytics

HubSpot

Job description

Overview

Are you a creative and driven marketer with a flair for storytelling, product launches, and content creation? Do you thrive in a fast-paced, collaborative environment where your ideas can directly shape brand growth? If so, this could be the perfect next step for you.

About Our Client

They’re passionate about creating products that connect with their customers. They’re a growing business with big ambitions, and are now looking for a Product Marketing and Content Executive to join their team in Hammersmith.

This is an exciting opportunity to take ownership of product marketing campaigns and content strategy, ensuring their launches and communications resonate with their audience and strengthen their digital presence.

The Role

As a Product Marketing and Content Executive, you’ll be at the heart of product and content strategy. You will:

Product Marketing

• Develop clear, compelling product positioning and messaging for new and existing products, including unique selling points and target audience with associated messaging.
• Plan and execute product launch and re-launch campaigns including go-to-market planning, channel strategies, sales enablement materials, and launch communications.
• Collaborate with E-Commerce to gather insights and translate product details into customer-centric messaging.
• Conduct competitive analysis, stay ahead of industry trends and gather customer insights to set and refine messaging and positioning.
• Support the creation of product demo scripts, customer case studies, and webinar content aligned with launch and adoption goals.

Content Strategy & Creation

• Plan and execute a content calendar aligned with product milestones, seasonal campaigns, and SEO strategy.
• Write, edit, and manage high-quality content including articles, social media posts, email campaigns, landing pages, and video scripts.
• Manage the subcontractors to ensure that the content for events such as Black Friday and Christmas are ready in good time and to a high quality, including UGC creators, PR, Photography, Videography
• Optimize content for SEO and conversion best practices.
• Partner with design to create visually engaging marketing assets.

Performance Measurement

• Track and report on content and campaign performance, using insights to iterate and improve future initiatives.
• Contribute to setting KPIs for campaign performance, user engagement, and content-driven lead generation.

Company Marketing

• Work with senior management to create and maintain the company brand and digital presence

About You

They’re looking for someone with:

• 2–4 years’ experience in product marketing, content marketing, or a similar role (ideally in tech, design, fashion, or SaaS).
• Sound academic record; degree in a marketing-related subject would be ‘a nice to have’.
• Strong copywriting and storytelling skills, with the ability to translate industry-specific concepts into clear, engaging customer-facing content.
• Proven experience managing product launches or major content campaigns.
• Knowledge of SEO, analytics tools (Google Analytics, HubSpot, etc.), and digital marketing best practices.
• Experience working in a small, fast-growing organisation, working with influencers, and managing sub-contractors.
• Creativity, attention to detail, and excellent organisational skills.

Why Join Them?

• Be part of a growing, ambitious company where your ideas will make a real impact.
• Work on exciting brands and campaigns, from product launches to seasonal promotions.
• Enjoy a collaborative and creative environment in their Hammersmith office.

If you’re ready to take your product marketing and content expertise to the next level, our client would love to hear from you!