Product Manager- Road and Compact Equipment

SMT GB; Birmingham; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading equipment manufacturing company in Birmingham is seeking a proactive Product Manager for Road & Compact Equipment. You will be responsible for product development from launch to lifecycle, ensuring alignment with long-term strategy. The ideal candidate has a degree in Engineering or Business Development and strong skills in commercial analysis and customer service. This role offers a competitive salary along with a comprehensive benefits package, including health plans and financial extras.

Benefits

Health Cash Plan

Enhanced sick pay

Pension scheme

Refer-a-friend bonus

Qualifications

• Proven experience in implementing business improvements.
• Strong customer service skills, engaging effectively with stakeholders.
• Technical knowledge and familiarity with systems.

Responsibilities

• Develop strategic product marketing plans.
• Lead new product introductions and continuous improvements.
• Manage the full New Product Launch (NPL) process.

Skills

Commercial analysis

Strategic planning

Customer service

Negotiation

Analytical skills

Education

Degree in Engineering, Business Development, or Marketing

Tools

MS Office

Job description

We're looking for a proactive and commercially minded Product Manager - Road & Compact Equipment to join our team. In this role, you'll take ownership of a key product range—making sure it delivers for our customers, supports our sales teams, and aligns with SMT's long-term strategy.

You'll work closely with OEMs, dealers, and colleagues across the business to shape the direction of the products, from launch to lifecycle. This includes monitoring market trends, understanding customer needs, supporting sales, and providing necessary information to stakeholders.

You will coordinate with Sales teams and dealers to ensure they have the support and information needed to achieve SMT's market growth and long-term objectives.

What you'll be doing:

• Develop and implement strategic product marketing plans—including pricing, positioning, and promotion—across relevant industry sectors.
• Lead new product introductions and continuous improvement projects, covering all standard technologies in the product family.
• Manage the full New Product Launch (NPL) process, ensuring timely delivery, compliance with pre-launch checks, and overall readiness.
• Create targeted product campaigns (collaborating with OEMs as needed) to grow market share and support margin objectives.
• Provide competitor analysis, develop sales tools and training, and support teams with market insights.
• Serve as the primary authority for your product range—delivering presentations and technical guidance internally and externally.
• Act as the main contact for OEMs, managing daily collaboration and developing regional specifications with Sales.
• Adhere to SMT GB's health, safety, quality, and environmental policies, while supporting additional tasks as required.

Requirements

What you'll bring:

• Degree qualification in Engineering, Business Development, Marketing, or equivalent experience.
• Proven experience in commercial analysis and implementing business improvements.
• Skills in developing and executing strategic plans.
• Strong customer service skills, engaging effectively with internal and external stakeholders.
• Proficiency in MS Office, especially spreadsheets and numerical analysis tools.
• Excellent understanding of customer and market dynamics, with a collaborative approach.
• Good negotiation skills and ability to communicate at all levels.
• Technical knowledge and familiarity with systems.
• Analytical skills with an effective, systematic work approach.
• A self-starter capable of working independently with minimal supervision.

Benefits

• What's in it for you?

Alongside a competitive salary, we offer a range of fantastic benefits:

• Taking Care of You: Health Cash Plan, free physio, 24/7 GP service, and additional health & wellbeing support.
• Life Outside of Work: Enhanced sick pay, family leave, IVF support, and retirement support.
• Financial Extras: Pension scheme (up to 5% match), car leasing schemes, cycle-to-work, and discounts platform.
• Feeling Part of the Team: Refer-a-friend bonus, long service awards, volunteering days, Christmas shutdown, and involvement opportunities through our Employee Council and Social Committee.