Product Manager - Matrix, Professional Products Division

L'Oreal; Camden Town; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading beauty company is seeking a visionary marketer in Camden Town, UK, to lead brand strategy and drive growth. Responsibilities include crafting compelling brand plans, executing market launches, and collaborating with diverse stakeholders. Ideal candidates are data-driven with a passion for beauty and adaptability in a fast-paced environment.

Qualifications

• Strong understanding of shopper psychology and retail journey.
• Proven commercial sensitivity and business acumen.
• Ability to thrive in a fast-paced environment.

Responsibilities

• Build plans and strategies based on market data.
• Lead local launches and activations of the brand.
• Collaborate with multi-channel stakeholders.

Skills

Consumer trends understanding

Analytical skills

Communication skills

Creative thinking

Organizational skills

Tools

Microsoft Excel

Microsoft PowerPoint

Job description

Overview

Are you a visionary marketer with a passion for beauty and a strategic mind for driving growth? We're seeking an exceptional individual to lead brand strategy, accelerate market penetration, and pioneer digital transformation within our professional products division. If you're ready to blend analytical prowess with creative flair, launch iconic brands from concept to execution, and build dynamic B2B and B2C engagement, this is your opportunity to shape the future of beauty and make a tangible impact on our market leadership.

Responsibilities

• Build plans and strategies for your brand based on analysis from market data, consumer and competitor insights to inspire and engage our B2C and B2B audiences.
• Lead the local launch and activation of your brand: from forecasting to implementation and localisation of concept and assets, ecommerce B2B content & sell-out activations for launches and animations.
• Determine the media strategy of the brand with the agency to plan and execute.
• Work closely and collaboratively with the commercial activation teams to drive growth and acceleration of the brands in salons as well as developing new business and recruiting new customers with a clear category understanding and a consumer-first approach.
• Embrace a new marketing model with digital transformation at the heart, building a seamless B2B online activation with the LPS team and the education team.
• Collaborate with multi-channel stakeholders in PPD both in the UK&I and multi-functionally within the brand team (Comms, Education, Commercial, Digital, Finance, etc.).
• Forecast and align new launches sizing, manage A&P, build launches P&L with finance, and monitor performance of the brand and activations with ROI/PA analysis.
• Develop a marketing education strategy to amplify advocacy and drive sell-in and sell-out in professional channels.

Qualifications

• Strong understanding of consumer trends, shopper psychology & retail journey.
• Strong analytical and data-first approach.
• Proficiency in Microsoft Excel and PowerPoint.
• Passion for beauty, marketing trends and innovation.
• Proven commercial sensitivity and develop business acumen.
• Strong multi-tasker and "do-er" mindset.
• Strong communication skills, with an articulate manner.
• Ability to work in a fast-paced environment and thrive under pressure.
• Great relationship building skills and the ability to network at all levels.
• Highly organized and disciplined.
• Able to work under pressure and manage workloads effectively.
• Entrepreneurial spirit and pro-activity/initiative.
• Creative thinking and problem-solving mindset.
• Proven agility and adaptability to change.