Product Growth Hacker: TradFi - Stocks/Equities

Medium; City Of London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading fintech firm in the UK is seeking a Growth Marketing Hacker to spearhead the go-to-market strategy for equities trading. The ideal candidate will have 3-5 years of product marketing experience with a strong understanding of consumer engagement and analytics. This role involves collaborating cross-functionally to launch growth initiatives, based on user insights and market trends. Excellent communication and analytical skills are essential for success in this fast-paced environment.

Qualifications

• 3-5 years of experience in product marketing, ideally in stocks/equities.
• Proven success in launching and scaling B2C products.
• Experience in regulated industries or financial services is a plus.

Responsibilities

• Lead the go-to-market strategy for a new product vertical.
• Collaborate with product managers and growth teams.
• Conduct user interviews and analyze market trends.

Skills

Product marketing experience

Communication skills

Analytical mindset

Collaboration skills

Copywriting skills

Tools

GA4

Tableau

Mixpanel

Job description

Crypto.com is expanding into stocks, equities trading, bridging the gap between traditional finance and digital assets. We’re launching a platform that makes it as intuitive to trade equities as it is to trade crypto: starting with a mobile‑first experience designed for global retail investors.

We’re looking for a Growth Marketing Hacker to lead the go‑to‑market strategy, lifecycle programs, and product positioning for this new vertical. You’ll work in close collaboration with product managers and growth to ensure every feature launch, campaign, and user experience is tightly aligned with user needs and business priorities. This is a rare opportunity to help define how the next generation engages with traditional markets.

Key Responsibilities

Strategy & Positioning

• Partner up with product and strategy teams to own the roadmap for stocks and equities trading within the Crypto.com ecosystem.
• Craft messaging that differentiates our offering across accessibility, fees, user experience, and cross‑asset trading. Own positioning and briefs.
• Define user personas (e.g. crypto‑first investors, fintech users, traditional retail traders) and build tailored journeys to drive UA at target CAC.
• Work closely with product managers and growth to align product direction with market insights and user behavior.

Launch Execution

• Lead growth GTM for new features (e.g. fractional shares, commission‑free trading, securities lending etc.)
• Conceptualise integrated campaigns across email, in‑app, paid media, content, and influencer channels to drive adoption, cross‑sell and engagement. UA teams to execute.
• Collaborate with regional marketing, compliance, and comms teams to ensure local relevance and impact.
• Deliver high‑conversion landing pages, onboarding flows, and campaign assets to improve CAC and trading volume.

Customer Insights & Market Intelligence

• Conduct user interviews, surveys, and behavioral analysis to inform positioning and roadmap.
• Track and analyse competitors and emerging fintech trends to stay competitive.
• Feed insights directly into product, growth, and creative strategy.

Growth & Retention

• Build lifecycle and retention campaigns to drive trading activity, repeat engagement, and product education.
• Coordinate cross‑functionally with product, CRM, UA, design, partnerships, media and comms teams to ensure seamless, impactful launches and on‑going adoption across sports and crypto ecosystems.
• Conceptualise and create compliant reward systems, and streaks tied to market events and trading behaviour.
• Work with product and growth to continuously optimise the onboarding, funding, and trade execution experience.

Performance & Reporting

• Work with the Head of Growth and Product to define KPIs across funnel metrics, retention, and campaign impact.
• Use tools like GA4, Tableau, Mixpanel to analyse campaign performance and drive rapid iteration.
• Share insights regularly with product, data, and leadership teams to guide growth priorities.

Requirements

• 3‑to‑5 years of experience in product marketing: ideally stocks/equities background.
• Proven success launching and scaling B2C products or platforms and growing adoption and revenue sustainably.
• Excellent communication and copywriting skills: you can simplify complex ideas and tell stories that convert.
• Highly collaborative, with experience working cross‑functionally in fast‑paced environments. Bias to action.
• Analytical mindset with proficiency in marketing analytics and user research.
• Experience in regulated industries or financial services is a plus.
• Bonus: Crypto native or familiarity with community‑led growth.