Principal Marketing Manager, Partner Growth Marketing

Amazon; London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading advertising technology firm is seeking a Senior Partner Marketing Manager to drive strategic partnerships and architect enterprise marketing strategies. The successful candidate will have a track record in B2B marketing, strong relationship management skills, and experience in digital marketing. This role involves developing tailored marketing tactics for key partners and managing cross-functional collaboration. You will play a crucial role in shaping the future of digital advertising and driving measurable business impact.

Qualifications

• Proven track record in advertising industry with hands-on execution skills.
• Ability to lead cross-functional teams and manage complex relationships.
• Strong analytical skills using data to measure impact.

Responsibilities

• Develop and own the ABM strategy for strategic accounts.
• Orchestrate go-to-market plans with teams.
• Drive personalized marketing tactics for decision-makers.
• Lead integrated campaigns across digital, events, and content.

Skills

Strategic B2B marketing

Cross-functional team leadership

Digital marketing

Stakeholder management

Data analysis (Excel/Tableau)

Tools

Excel

Tableau

Job description

Overview

Are you ready to transform how businesses connect with customers? At Amazon Ads, we're not just selling advertising, we're crafting full-funnel growth strategies that empower brands to reach their full potential. We believe that breakthrough advertising happens when deep understanding meets innovative technology. Our team is dedicated to developing innovative marketing solutions, providing actionable insights and opportunities for advertisers, and partnering with agencies and tech innovators to drive mutually beneficial growth.

To accelerate the next phase of Amazon Ads development, we're committed to transforming the depth, scale, and ambition of our partnerships across a diverse landscape of agencies and tech innovators. Amazon Ads Partners play a crucial role in this landscape, helping brands achieve and exceed their desired outcomes through tech innovation and expert managed services. Our team builds partnerships across the advertising landscape to drive innovation and growth for all brands, including those that do not sell on Amazon.com.

At the heart of this initiative is the Amazon Ads Partner Growth Marketing Team. We enhance partner expertise, capabilities, and visibility through bespoke marketing programs that foster growth for advertisers, partners, and Amazon Ads. To further our mission, we're seeking a Senior Partner Marketing Manager who excels in driving strategic partnerships, unlocking new growth opportunities, and shaping the future of digital advertising. If you're passionate about revolutionizing the advertising industry and have the skills to match, we want you on our team.

The Partner Growth Marketing, Account-Based Marketing (ABM) team drives growth through innovative programs with our most strategic advertisers and partners. We're seeking a seasoned marketing leader to architect and scale our enterprise ABM strategy across our most strategic global partnerships. As a Principal, you'll drive transformational growth initiatives that shape how we engage with advertisers and global agency networks, directly creating measurable business impact.

The ideal candidate is a strategic B2B marketing leader with a proven track record in the advertising industry, combining high-level thinking with hands-on execution skills in digital marketing and emerging technologies. You should excel at leading cross-functional teams, developing integrated campaigns, and managing complex client relationships. We're looking for a skilled relationship builder adept at executive stakeholder management across all levels and a collaborative team player who thrives in a fast-paced, ambiguous environment. Your combination of strategic vision, technical acumen, and executive presence will be crucial in establishing yourself as a trusted advisor to senior leadership while mentoring rising marketing talent across the organization.. Above all, you should be a customer-obsessed, entrepreneurial self-starter passionate about driving results.

Responsibilities

• Develop and own the ABM strategy across 1:1 or 1:few programs for strategic accounts and partners
• Orchestrate complex joint go-to-market plans with sales, marketing, partner, and product teams to support account growth and partner-led opportunities
• Drive personalized, bespoke marketing tactics to engage multiple decision-makers across target accounts
• Lead integrated campaigns across digital, events, content, and executive engagement tailored to specific accounts or partners
• Collaborate cross-functionally with lifecycle marketing, content, product marketing, sales, and partner teams to ensure consistent and personalized execution
• Creation of custom content, sales enablement materials, and partner co-marketing assets
• Track and measure account engagement, influence on pipeline/revenue, and campaign ROI
• Use insights to refine targeting, messaging, and tactics
• Serve as a voice of key partners/accounts internally to inform product, messaging, and experience
• Provide regular updates to stakeholders and partners on campaign progress, results, and key insights

Basic Qualifications

• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience driving direction and alignment with cross-functional teams
• Experience in marketing or marketing research
• Experience using data and metrics to measure impact and determine improvements
• Experience presenting metrics and progress to goal to senior leadership

Preferred Qualifications

• Experience working cross-functionally with partner teams to drive adoption and usage of brand assets and messaging
• Experience in strategic marketing management and market analysis and demonstrated ability to build and execute a strategy with clear goals and objectives to align to business and service objectives, and support portfolio objectives

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