Ppc Executive | Cult Beauty

THG; London; On-site; GBP 30,000 - 45,000; Full time

Job summary

A global ecommerce group is seeking a detail-oriented PPC Executive to enhance their paid search campaigns. Responsibilities include managing PPC campaigns, conducting performance analysis, and collaborating with teams. The ideal candidate has experience with Google and Microsoft Ads, a creative mindset, and strong analytical skills. The role offers extensive career development opportunities and numerous employee benefits.

Benefits

25 days annual leave plus bank holidays

Enhanced maternity and paternity pay

On-site gym access

Staff discounts on THG brands

Annual gifts for long service

Qualifications

• Proven experience in creating and managing campaigns on Google and Microsoft Ads.
• Background in running Shopping campaigns and understanding of bidding tools.
• Strong eye for detail and problem-solving mindset.

Responsibilities

• Assist in the creation, management, and optimisation of PPC campaigns.
• Analyse campaign performance and translate insights into actionable recommendations.
• Develop compelling ad copy and creatives for specific audiences.

Skills

Campaign management in Google and Microsoft Ads

Analytical thinking

Creative writing

Proficiency in Excel

Proactive and enthusiastic approach

Tools

Google Ads

Microsoft Advertising

SA360

Job description

Overview

About THG
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we are powered by a team of over 2500 people who work together, lead by example, and think BIG. With us, you\'ll go further, faster. What are you waiting for?

Life at THG Beauty

We know that beauty isn\'t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic. By combining our portfolio of owned brands with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty\'s ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online. THG Beauty\'s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry\'s digital strategic leader.

Cult Beauty

Who is Cult Beauty? Well, we\'re a beauty-obsessed team who share a common goal - to become the most trusted beauty retailer in the world! We\'re all about intelligent beauty, from the way we pick our ever-lusted-after brands to how we talk to our exceptionally savvy customers. Our Cult Community values transparency and so do we. That\'s why we only sell the products that truly blow us away and publish every review on our site.

To achieve this goal, we want to collaborate with individuals who have the same vision. As part of the Cult Beauty team, you\'ll be encouraged to share ideas and empowered to aim for the skies. We\'re a team so if we fail, we fail together and try again. Cult Beauty has become the successful world leader it is because of our people. We\'re a close-knit family that recognises that our collective and community are much more valuable than the sum of their parts. We\'re not just here to sell the most unbelievably amazing beauty products in the world, we also want to challenge the definition of what \'beauty\' is and use our platform to challenge the status quo - both in our industry and society.

Role: PPC Executive at THG Beauty

We\'re looking for a passionate, detail-oriented, and data-driven PPC Executive to join our Paid Media Team. This is a unique opportunity to be part of a fast-growing, dynamic environment where your analytical mindset, creativity, and enthusiasm will contribute to the growth of our global paid search campaigns.

As PPC Executive, you\'ll:

• Assist in the creation, management, and optimisation of PPC campaigns across platforms like Google Ads and Microsoft Advertising.
• Analyse campaign performance, translating insights into actionable recommendations to enhance ROAS and efficiency.
• Develop compelling ad copy and creatives tailored to specific target audiences, ensuring alignment with the brand\'s tone of voice.
• Support the PPC team with weekly launches of new brands, products, and promotions.
• Conduct thorough keyword research and perform negative keyword mining using Search Query Reports.
• Carry out regular campaign health checks, ensuring optimal performance, identifying account opportunities and expansion. Support the delivery of weekly and monthly reports with context around performance.
• Collaborating with wider teams across SEO, Ecom, Brand and Design.
• Stay updated on the latest paid search trends, products, and services to ensure our strategy remains cutting-edge.

What skills and experience do I need for this role?

• Proven experience in creating and managing campaigns on Google and Microsoft Ads.
• A background in running Shopping campaigns and understanding of bidding tools such as SA360.
• A blend of analytical and creative thinking, with a strong eye for detail and a problem-solving mindset.
• Proficiency in data-driven approaches with excellent analytical skills and a strong command of Excel.
• Ability to thrive under pressure, manage tight deadlines, and maintain strong relationships with internal and external stakeholders.
• A proactive and enthusiastic approach to learning, research, and taking initiative.

What\'s in it for me?

Career Development

• Access bespoke development programmes that have been designed and developed by our in-house L&D team.
• Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.

Enhanced Leave

• 25 days annual leave plus bank holidays.
• Don\'t want to work on your birthday? We don\'t either! Enjoy your day off on us!
• Enhanced maternity and paternity pay, depending on length of service.
• Up to 10 days compassionate leave.
• Buy back up to 3 days each year.
• Unlock 2 days volunteer leave after 12-months.

Wellbeing Support

• Access face-to-face and virtual appointments with our in-house GP.
• Access our in-house CBT therapist.
• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
• State-of-the-art on-site gym.
• Access to our on-site physio.

Other Perks

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
• Subsidised bus pass from Manchester City Centre to our ICON office.
• Up to 50% staff discount on THG brands.
• On-site staff shop.
• Access to on-site barber.
• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
• Anniversary gifts when you hit 5 and 10 years of service.

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven\'t heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.