PPC Executive

ADLIB Recruitment; City Of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading marketing recruitment agency in the UK is seeking a PPC Executive to drive performance through paid search and display campaigns. The ideal candidate will have experience in similar roles and strong knowledge of Google and Microsoft Ads. This position offers competitive salary and bonuses, with the opportunity to make significant contributions to business growth.

Benefits

Competitive salary

Performance-related bonuses

Generous holiday allowance

Qualifications

• Experience in a similar paid media or digital marketing role.
• Strong knowledge of Google Ads and Microsoft Ads.
• Ability to work independently and manage multiple projects.

Responsibilities

• Plan, launch and optimize paid search campaigns.
• Manage budgets and keyword bids for campaigns.
• Analyze campaign data and generate performance reports.

Skills

PPC Campaign Management

Google Ads

Microsoft Ads

Analytical Skills

Communication Skills

Tools

StackAdapt

Job description

As PPC Executive, you'll take full ownership of paid search and display campaigns for a rapidly growing brand with ambitious customer acquisition targets. This is a great opportunity to join a performance-focused marketing team that values experimentation and data-driven decision making.

If you're an ambitious PPC specialist, Paid Media Assistant, Digital Marketing Assistant or similar, with a passion for planning and performance, and you're ready to make a tangible impact on business growth, we'd love to hear from you.

What You'll Be Doing

Plan, launch and optimise paid search campaigns across Google Ads and Microsoft Ads.

Manage and optimise display campaigns across Google Ads and StackAdapt.

Take full ownership of daily campaign management including budgets, keyword bids, ad placements and targeting strategies.

Regularly analyse campaign data to identify trends, issues and opportunities for performance improvement.

Generate regular performance reports with actionable insights to improve campaign efficiency.

Write compelling ad copy that drives engagement and conversions.

Lead continuous A / B testing across ad formats, copy, keywords, audiences and landing pages.

Explore new opportunities to expand reach whilst keeping target demographics in mind.

Stay ahead of platform updates and PPC best practices.

Collaborate with a marketing team focused on continuous improvement and professional development.

What You'll Need to Apply

Experience in a similar paid media or digital marketing role (agency or in-house background).

Strong hands-on knowledge of Google Ads and Microsoft Ads.

Experience with StackAdapt or similar programmatic display platforms is a bonus.

Able to operate independently and take initiative.

Comfortable managing multiple projects in a fast-paced environment.

Excellent communication skills across all levels.

Ability to present results and learnings to both digital specialists and senior leadership.

Performance-oriented mindset with genuine enthusiasm about paid media.

Analytical and data-driven approach with strong commercial awareness.

Desire to continuously learn and develop your marketing expertise.

Enthusiasm for growing a brand that's competing with national players.

What You'll Get in Return

Competitive salary, performance-related bonuses, generous holiday allowance, and the chance to make a real difference in a growing business.

What's Next?

If you like the sound of this opportunity, please apply right away!

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