Player Analyst

Allwyn Entertainment Group; Hartford; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading gaming company in Hartford, England, is seeking a Senior Player Analyst to support the Player Analytics team. The position involves deep data analysis to identify insights that can enhance player engagement and retention. Candidates should have a strong background in data analytics, proficiency in SQL, and experience with digital analytics tools. The role emphasizes independent work and the ability to communicate findings effectively to senior stakeholders. This is a critical position within a vibrant team that fosters a test-and-learn culture.

Qualifications

• Experience in data analytics ideally within gaming, e-Commerce, or fintech.
• Proven record of extracting commercial value from complex datasets.
• Proficient in writing structured SQL queries for large datasets.

Responsibilities

• Lead ad-hoc player analysis to uncover patterns and commercial opportunities.
• Create customer cohorts to improve targeting and retention.
• Identify and quantify value of product or marketing initiatives.

Skills

Data analytics experience in gaming, e-Commerce or fintech

SQL query writing

Segmentation and cohort analysis

Tools

Power BI

Looker

Tableau

Adobe Analytics

Google Analytics

Job description

Senior Player Analyst

We are looking for a Senior Player Analyst to join our Player Analytics team - a critical role supporting the Director of Digital & Commercial Operations. This role is not about churning out dashboards - it's about finding signals in noise and spotting opportunities others miss. You'll be trusted to dive into complex datasets, create meaningful customer cohorts and surface insights that change how we engage and retain players. We're looking for someone who doesn't just answer the question, but answers the next one before it's even been asked.

Responsibilities

• Leading ad-hoc player analysis to uncover patterns, behaviours and commercial opportunities
• Creating customer cohorts and optimising 'player lenses' to improve targeting, engagement and retention
• Identifying and quantifying the value of proposed product or marketing initiatives, prioritising based on impact
• Running deep-dive analysis that blends transactional, behavioural and digital journey data to give a rounded view of the player
• Turning insights into action: influencing proposition design, marketing activity and product optimisation
• Acting as a thought partner to leadership - challenging assumptions, validating ideas, and modelling outcomes
• Helping shape our test-and-learn culture by building hypotheses, designing tests and measuring results

Qualifications

• Experience in data analytics ideally within a gaming, e-Commerce or fintech industry
• Proven record of extracting commercial value from complex datasets
• Highly proficient in writing structured and efficient SQL queries to manipulate large volumes of data; experience with Python or R for advanced analysis
• Strong experience in segmentation, clustering and cohort analysis
• Familiarity with CRO/MVT platforms and digital analytics tools (Adobe, Google Analytics, Piano, Quantum Metric)
• Experience building dashboards in Power BI, Looker, Tableau or equivalent
• A track record of influencing senior stakeholders through evidence-based storytelling
• Ability to turn unstructured questions into structured analysis and impactful recommendations
• Comfortable working independently, thriving on variety, ambiguity and solving novel problems