Performance Products Adviser

De Lacy Executive; West Midlands; Hybrid; GBP 30,000 - 50,000; Full time

Job summary

A well-established feed business in the UK is seeking a technical salesperson to lead its ruminant performance products division. The successful candidate will manage a product portfolio including minerals and milk replacers and work closely with the feed sales team to provide on-farm support. This hybrid role requires strong technical knowledge of ruminant supplements and previous on-farm sales experience. The company offers a competitive salary based on experience, a company car, and a performance-related bonus.

Benefits

Company car

Performance related bonus

Pension

Qualifications

• Strong technical knowledge of ruminant supplements.
• Previous on-farm sales experience is essential.
• Candidates must be commutable to the East Midlands site and willing to travel across England.
• Right to work in the UK is required.
• A valid UK driving licence is necessary.

Responsibilities

• Act as the company’s in-house specialist on ruminant performance products.
• Lead technical sales activity for ruminant supplements and provide on-farm support.
• Take full ownership of the product portfolio to meet customer needs.
• Develop and implement strategies to drive product performance.
• Research new opportunities and build supplier relationships.
• Work closely with the feed sales team to follow up on leads and support conversations.
• Drive sales growth and contribute to the division’s success.

Skills

Technical knowledge of ruminant supplements

On-farm sales experience

Commutability to East Midlands site

Willingness to travel across England

UK driving licence

Job description

This well-established feed business is seeking a technical salesperson to take the reins of its successful ruminant performance products division and lead it into its next stage of growth.

You’ll be responsible for managing a portfolio of complementary products, including minerals, milk replacers, and rumen health solutions, designed to support livestock farmers with a full-service nutritional offering. The role combines product management with technical sales, requiring a strong understanding of both commercial and on-farm needs.

Working closely with the feed sales team, you’ll receive leads for supplements and follow up with more advanced, technical support on farm. You’ll also manage supplier relationships, monitor market trends, and ensure the product range continues to meet customer needs.

This is a hybrid role. You’ll be expected to spend around two days per week at the company’s East Midlands site with regular travel across the Midlands to support customers and the sales team.

The role

• Act as the company’s in-house specialist on ruminant performance products, including milk powder, minerals, protected fats, and rumen health solutions.
• Lead technical sales activity for ruminant supplements. Providing on-farm support and advice to livestock producers.
• Take full ownership of the product portfolio, selecting and managing products that best meet customer needs.
• Develop and implement sales and marketing strategies to drive product performance.
• Research new product opportunities, build supplier relationships, and take products to market.
• Work closely with the feed sales team, following up on leads and supporting their customer conversations.
• Drive sales growth and contribute to the division’s commercial success.

About you

• Strong technical knowledge of ruminant supplements
• Previous on-farm sales experience
• Commutable to East Midlands site
• Willing to travel across England
• Right to work in the UK
• UK driving licence

The package

• Salary based on experience
• Company car
• Performance related bonus
• Pension

How do I apply?

For more information and an informal confidential discussion please call Harry Porter on : (Preferred number) / or e‑mail your CV and covering letter to . Thank you.