Performance Media and CRM Manager - George

ASDA; Lutterworth; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading retail company in Lutterworth is seeking a Performance Media and CRM Manager. This role involves owning the strategy of media and CRM campaigns while leading a team. The ideal candidate should have substantial experience in performance media management and CRM programs, with strong communication and strategic skills. Flexible working conditions and a competitive benefits package are provided.

Benefits

Discretionary company bonus

Pension up to 7% matched

Company Car allowance of £5,700

15% colleague discount

Access to wellbeing services

Excellent parental leave policies

Qualifications

• Proven experience in managing multi-channel performance media and CRM programs.
• Strong agency management experience.
• Confident using performance and customer data.

Responsibilities

• Own the strategy, planning and delivery of performance media and CRM campaigns.
• Manage and develop direct reports.
• Collaborate with internal teams to deliver integrated campaigns.

Skills

Multi-channel performance media management

CRM program experience

Strategic mindset

Strong communication skills

Team management experience

Comfort in data interpretation

Job description

Job Title

Performance Media and CRM Manager - George

Location

George House

Employment Type

Full time

Contract Type

Permanent

Hours Per Week

37.5

Salary

Competitive salary plus benefits

Category

Brand/Product Management

Closing Date

8 September 2025

Find your Role

• Own the strategy, planning and delivery of performance media and CRM campaigns across both clothing and home
• Manage and develop two direct reports, supporting their growth and delivery
• Work closely with external media and CRM agencies to brief, optimise and review channel performance (including Paid Search, Paid Social, Display, Affiliates, and Email)
• Collaborate with internal teams across brand, trading, e-commerce, creative and analytics to deliver integrated campaigns
• Use data and insights to inform targeting, segmentation, and personalisation strategies across CRM and performance channels
• Lead test and learn roadmaps to improve campaign efficiency, engagement and customer value
• Partner with agency teams to monitor KPIs, generate reports and extract actionable insights
• Champion customer-first thinking and ensure all activity aligns with wider brand strategy and commercial goals
  

Lets find out about you

• Proven experience in managing multi-channel performance media (especially Paid Search and Paid Social) and CRM programmes in a retail or e-commerce environment Experience in Fashion or Home preferred but not essential.
• Strong agency management experience across both media and tech partners
• A strategic mindset with the ability to interpret data and turn insights into action
• Confident using performance and customer data to influence decision-making and stakeholder conversations
• Comfortable building relationships and working with cross-functional teams including trading, e-commerce, brand, and analytics
• Line management experience with the ability to support and develop a team
• Strong communication, planning and organisation skills
• A self-starter who thrives in a fast-paced, commercial environment
• Previous experience managing multimillion-pound performance media budgets
  

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Everything you'll love

To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.

You will also get an excellent benefits package including:

• Discretionary company bonus
• Company pension up to 7% matched
• Company Car allowance of £5,700
• 15% colleague discount in store and online
• Free access to wellbeing services such as Wagestream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.
• Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
• Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.

We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves"