Performance Marketing Manager

SAGA PLC; City of Westminster; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading insurance company in the UK is seeking a Performance Marketing Manager to join their team. This role includes leading the development of marketing strategies, managing a team effectively, and working in a hybrid setting. The ideal candidate will have strong analytical skills, experience in digital acquisition, and a proven track record in insurance or financial services. The position offers flexible working arrangements and various employee benefits.

Benefits

25 days holiday + bank holidays

Pension scheme matched up to 10%

Company performance related annual bonus

Qualifications

• Proven experience in developing large digital acquisition strategies.
• Strong working knowledge across all digital channels.
• Experience leading or working within digital transformation programs.

Responsibilities

• Lead the development of performance marketing plans across all channels.
• Manage a team focusing on driving profitable growth.
• Measure campaign effectiveness and share insights with stakeholders.

Skills

Digital acquisition strategies

Strong analytical skills

Leadership skills

Data-driven mindset

Education

Experience in insurance or financial products

Marketing management experience

Tools

Google Ads

Facebook Business Manager

Job description

Due to a recent promotion, Saga Insurance is recruiting for a new Performance Marketing Manager to join the team in 2026! We have so many exciting campaigns in the calendar for early 2026 and beyond, to help us achieve our plans, we need a passionate Performance Marketing Manager to join our dynamic insurance business unit. You'll be key to driving our Performance Marketing delivery and achieving our commercial targets. It's truly a hands‑on role; you will manage the Performance Marketing team in executing highly effective acquisition marketing campaigns that contribute to the commercial success of the Saga Insurance product portfolio. You will work closely with Performance Marketing Leads to manage day‑to‑day acquisition campaigns, oversee performance agencies, and coordinate content production. As Saga undergoes a significant transformation, this role will be instrumental in driving growth through a data‑driven approach. You will collaborate cross‑functionally to implement a roadmap that ensures continuous performance improvements. Your experience in a fast‑paced performance marketing environment, coupled with your data‑driven mindset and creative problem‑solving skills, will be key to your success in this role. We work in a hybrid way at Saga both at home and in the office. The Insurance Marketing team get together about once a week in either London or Folkestone. You will need to be in a commutable distance for both offices. You will also have the requirement to travel to our agency partner based in Manchester for regular meetings and reviews.

Responsibilities

• Lead the development and delivery of robust performance marketing plans across all digital, above-the‑line (ATL), and content marketing channels.
• Manage a team of Marketing Leads across all paid media and lead generation channels, focusing on driving profitable growth throughout the Saga Insurance product suite.
• Manage and collaborate with media agency partners to allocate and optimise media budgets intelligently across both new and existing channels (including TV, radio, press, paid and organic search, paid and organic social, display, affiliates, etc.), balancing reach, frequency, and ROI.
• Utilise your hands‑on experience to actively identify opportunities to improve performance in channels and onsite experiences and shape roadmaps to implement any necessary changes.
• Measure campaign effectiveness, develop comprehensive post‑campaign reports, and share actionable insights with key stakeholders, ensuring all media investments are optimised for efficiency and effectiveness.
• Build and maintain bi‑monthly trading forecast plans, providing confidence in the ability to trade at agreed levels.
• Continuously review and understand the needs of the customer, their motivations, and purchasing behaviours, and report findings back to the business.
• Build strong relationships with cross‑functional teams, including Digital Delivery, Trading, Brand, Data, and Finance, to ensure media plans are integrated and commercially viable.
• Collaborate with the wider Saga Business Units on media planning to ensure campaigns are strategically planned and aligned with broader business objectives, harnessing shared insights and resources to optimise reach and impact.
• Build and refine audience segments using first‑party and third‑party data to improve targeting precision.
• Manage all agency relationships and act as the key Subject‑Matter Expert (SME) for our relationships with advertising platforms (Google and Meta); this relationship must be developed and leveraged to help drive our strategy for digital growth.

Qualifications

• Credible marketing manager with exposure in the insurance and financial products arena.
• Strong working knowledge across all digital channels with proven experience of developing, implementing, and analysing large digital acquisition strategies.
• Working knowledge of using Google Ads and Facebook Business Manager.
• Understanding of onsite SEO (Search Engine Optimization) and content management principles.
• Experience of leading or working within a digital transformation programme would be highly advantageous.
• Previous experience within Financial Services or a similar regulated environment.
• A good working knowledge of general insurance products and practices with experience in personal lines insurance.
• Strong analytical and trading skills with a record of accomplishment of delivering profitable trading growth.
• Commercially minded, with a strong “results‑led” focus.
• Strong influential leadership and people management skills with the ability to work collaboratively across functions.

Saga Values

Make it Happen, Do the Right Thing, Customer First, Excellence Every Day, Our People Make Us Special.

Over the past 70 years we have become the UK’s specialist provider of products and services to people aged over 50 in the UK. We’re one of the most recognised and trusted brands amongst UK consumers in this demographic, recognised for its high‑quality products and exceptional standards of service. Our product portfolio includes cruises, holidays, insurance, personal finance products and our Saga Magazine. We aim to be the most‑trusted brand for older people in the UK. Our focus on delivering exceptional products and service empowers our colleagues to create moments that are personal and special for our customers and for each other. Our values underpin our approach and help guide us to deliver our purpose. We do this by creating a truly inclusive culture, where all colleagues can bring their full and authentic selves to work and be treated with dignity and respect in an environment that is free from discrimination and harassment.

Thanks to our people, Saga has been ranked 6th in the UK’s Best Employers 2025 by the Financial Times and Statista. This recognition, based on the voices of 20,000 employees across the UK, is a testament to the great culture we’ve built together. This award belongs to all our colleagues who collectively make Saga a fantastic place to work. We are champions of age inclusivity and signatories of the Age‑Friendly Employer Pledge. We are proud of our multigenerational teams and are a committed Disability Confident employer and ensure that our recruitment process is inclusive and accessible.

Benefits available to all colleagues

• 25 days holiday + bank holidays
• Option to purchase additional leave – 5 extra days
• Pension scheme matched up to 10%
• Company performance related annual bonus – Up to 5%
• Life assurance policy on joining us, 4 x salary
• Wellbeing programme
• Colleague discounts including family discounts on cruises, holidays and insurance
• Range of reductions and offers from leading retailers, travel groups and entertainment companies
• Enhanced maternity and paternity leave
• Grandparents leave
• Income protection
• Access to Saga Academy, our bespoke learning platform