Performance Marketing Manager

Turo; City Of London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading car sharing platform is seeking a Marketing Specialist to drive customer acquisition in the UK. The ideal candidate should possess 4+ years of marketing experience, a Bachelor's degree, and a knack for data-driven decision-making. Responsibilities include planning campaigns, optimizing content, and working collaboratively with teams. Competitive salary and comprehensive benefits package offered.

Benefits

Competitive salary

Medical, dental, and vision insurance

Retirement employer match

Learning & Development stipend

Paid time off

Paid holidays

Qualifications

• 4+ years of marketing experience, ideally for an early-stage tech company.
• Experience with A/B testing and optimization.
• Experience with self-serve ad platforms and analytics platforms.

Responsibilities

• Plan and execute paid user acquisition campaigns.
• Work cross-functionally with content and design teams.
• Conduct regular testing to identify best-performing content.

Skills

Creative execution

Data analysis

Collaboration

Problem-solving

Time management

Communication skills

Detail-oriented

Adaptability

Education

Bachelor’s Degree in a related field (business/marketing)

Tools

Google Analytics

Meta Ads

TikTok Ads

Job description

About the team

We’re seeking a self-starting, creative, and data-driven individual for the role of Marketing Specialist for Turo UK. This role is a generalist marketing position, where you'll play a pivotal part in growing our customer base in the UK, managing marketing initiatives that span PR, Brand, Acquisition, and Engagement.

The ideal candidate has a keen eye for creative execution, loves experimentation, and is comfortable with numbers and data. This role presents a fantastic opportunity for an eager marketer to make an immediate impact from day one.

What you'll do

• Plan and execute paid user acquisition campaigns across a diverse channel portfolio, including paid social and OTAs, affiliates & influencers.
• Work cross-functionally with our local and global content and design teams to deliver exceptional content marketing campaigns that help tell the Turo story and drive brand awareness.
• Conduct regular testing to identify best-performing content, creative, copy, and landing pages to maximize acquisition efforts.
• Work closely with our PR agency to lead always-on media relations, including creating holistic communications plans, drafting media documents, managing press outreach, coordinating press events and interviews, overseeing PR and social media tracking, and building media and influencer lists.
• Utilise web analytics and attribution platforms to measure and lift performance.

Your Profile

• 4+ years of marketing experience, ideally for an early-stage tech company
• Bachelor’s Degree in a related field (business/marketing)
• A builder mentality: You act like an owner, roll your sleeves up, have a bias towards action, and build with passion.
• Experimental: You have an inherent desire for experimentation, testing, and learning across all activities to drive world-class performance.
• Creative: You have excellent creativity, a sense of visual design, and the ability to produce compelling copy, with great attention to detail.
• Data-driven: You understand how to evaluate the performance of campaigns, and you’re comfortable with conducting data analyses and using metrics to drive business results.
• Highly collaborative: You should work well with others in how you seek challenges and implement solutions.
• Thrives in a dynamic startup environment: You’ll have guidance when you need it, but you’re also goal-oriented and can execute without close supervision.
• Positive mental attitude: High energy, high integrity, enthusiastic, down‑earth, pioneering, with a sense of humor and commitment to our mission.
• Experience with self-serve ad platforms (Meta, TikTok, etc.) and third-party analytics platforms (GA4, etc.)
• You are detail‑oriented, self-motivated, and curious about testing new channels.
• Experience with A/B testing and optimization
• Familiarity with or ability to quickly learn web/marketing analytics tools (e.g., Google Analytics, AppsFlyer, Looker)
• Strong communication & collaboration skills
• Ability to function well in a high‑paced environment.
• Proficient with Google Suite or related software.
• Excellent organizational skills and attention to detail.
• Excellent time management skills with a proven ability to meet deadlines.
• Strong analytical and problem‑solving skills.
• Demonstrates Turo’s values through work product and within day‑to‑day team interactions.

Benefits

• Competitive salary, equity, benefits, and perks for all full‑time employees
• Employer‑paid medical, dental, and vision insurance (Country specific)
• Retirement employer match
• Learning & Development stipend to invest in your professional development
• Turo host matching program
• Turo travel credit
• Cell phone and internet stipend
• Paid time off to relax and recharge
• Paid holidays, volunteer time off, and parental leave
• For those who are in the office full‑time or hybrid we have in‑office lunch, office snacks, and fun activities

We are committed to building a diverse team. If you are from a background that's underrepresented in tech, we'd love to meet you.

Aside from an award‑winning work environment and the opportunity to be part of the world’s largest car sharing marketplace, we are also growing the team quickly - join us! Even if you don't meet every qualification, we are looking for people with enthusiasm for what we do and we will consider you for this and other possibilities.

About Turo

Turo is the world’s largest car sharing marketplace where you can book the perfect car for wherever you’re going from a vibrant community of trusted hosts across the US, UK, Canada, Australia, and France. Whether you're flying in from afar or looking for a car down the street, searching for a rugged truck or something smooth and swanky, Turo puts you in the driver’s seat of an extraordinary selection of cars shared by local hosts.

Discover Turo at https://turo.com, the App Store, and Google Play, and check out our blog, Field Notes.

Read more about the Turo culture according to Turo CEO, Andre Haddad.

Turo is an Equal Opportunity Employer and a participant in the U.S. Federal E-Verify program. Women, minorities, individuals with disabilities and protected veterans are encouraged to apply. We welcome people of different backgrounds, experiences, abilities and perspectives.

Turo will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, as applicable.

We welcome candidates with physical, mental, and/or neurological disabilities. If you require assistance applying for an open position, or need accommodation during the recruiting process due to a disability, please submit a request to People Operations by emailing [e-mail].