Performance Marketing Lead - Luxury Fashion ROAS Expert

Vivienne Westwood; City Of London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading British fashion brand is seeking a Performance Marketing Specialist to join their Digital Marketing team. This role involves leading strategy and execution of various marketing campaigns, optimizing product feeds, and providing data-backed insights. The ideal candidate will have 4+ years of experience in performance marketing, particularly within the luxury fashion sector, and possess strong analytical and communication skills. Join us to make an impact in vibrant marketing initiatives within a creative environment.

Benefits

Staff discounts

Training

Health & Wellbeing support

Perkbox membership

Cycle to work scheme

Generous annual leave allowance

Pension Scheme

Opportunity to develop new skills and progress in your career

Qualifications

• 4+ years of hands-on experience in performance marketing with a focus on PPC, Google Shopping, Paid Social, and Affiliate Marketing.
• Previous experience in the luxury fashion or retail industry.
• Hands-on experience with feed optimization.

Responsibilities

• Lead the strategy and execution of ROAS-driven campaigns across various platforms.
• Manage agency performances and ensure campaigns meet targets.
• Collaborate with teams to align campaigns with business objectives.
• Optimize product feeds for improved campaign performance.
• Develop data-driven marketing measurement frameworks.

Skills

Performance marketing

PPC

Google Shopping

Affiliate Marketing

Data analysis

Excel

Tools

Google Ads

Meta Ads Manager

Google Analytics (GA4)

Job description

A leading British fashion brand is seeking a Performance Marketing Specialist to join their Digital Marketing team. This role involves leading strategy and execution of various marketing campaigns, optimizing product feeds, and providing data-backed insights. The ideal candidate will have 4+ years of experience in performance marketing, particularly within the luxury fashion sector, and possess strong analytical and communication skills. Join us to make an impact in vibrant marketing initiatives within a creative environment.