Performance Marketing Lead

Runna; City Of London; Hybrid; GBP 60,000 - 75,000; Full time

Job summary

A leading training platform for runners is seeking a Performance Marketing Lead to drive growth through effective paid social strategies. The role involves owning Meta campaigns, analyzing performance, and mentoring team members. Ideal candidates have over 5 years of experience and a solid understanding of KPIs. The salary ranges from £60,000 to £75,000, alongside an array of benefits including flexible working, health insurance, and personal development funds.

Benefits

Flexible working

25 days holiday

Runna subscriptions

Strava membership

Headspace membership

Gym allowance

Annual Runna kit voucher

Private health insurance

Pension scheme

Mental wellness support

Fertility support

Qualifications

• 5+ years of experience in performance marketing, focusing on paid social platforms.
• Proven track record managing 7-figure monthly budgets.
• Strong analytical skills with a deep understanding of KPIs like ROAS and CAC/LTV.

Responsibilities

• Own and execute Meta campaigns end-to-end, maximizing ROI.
• Oversee global paid social campaigns to tackle issues.
• Support the expansion of paid social campaigns into local languages.
• Monitor dashboards and diagnose shifts in performance metrics.
• Manage creative testing and drive production priorities.

Skills

Performance Marketing

Paid Social

Analytical Skills

Team Leadership

Tools

AppsFlyer

Meta Ads

TikTok Ads

Job description

We\'re putting together a talented team to build the #1 training platform for Runners

We help everyday runners become outstanding by building an incredible app providing world-class training, coaching and community for everyone, whether you\'re improving your 5k time or training for your first marathon.

We’re growing extremely fast! In November 2023 we closed a $6.5M funding round led by JamJar with participation from Eka Ventures, Venrex and Creator Ventures. In 2024, we were selected by Apple as one of three global finalists for the 2024 iPhone App of the Year, reflecting the innovation and impact of what we’ve built & now in 2025 we have just been acquired by Strava!

Our ambition is huge: to become the go-to global leading training platform for millions of runners everywhere. We’re growing with purpose and looking for people who want to build something meaningful with lasting impact. With the recent acquisition by Strava accelerating our journey, now is a really magical time to join

The Team You’ll Join

You’ll join the Performance Marketing Team after a period of rapid growth and scale. We are responsible for driving discovery and profitable new user acquisition. Your role will be to review how we’re operating today, bring fresh ideas and help elevate our approach.

What You’ll Be Doing

We’re hiring a Performance Marketing Lead to take our growth to the next level. You’ll directly own and scale our largest channel, Meta, while shaping the strategy across all paid social. This role is about more than just execution — you’ll review and challenge how we do things today, bring fresh ideas, and establish the foundations to scale smarter. Working closely with creative, product, and data teams, you’ll drive profitable subscriber growth, unlock new channels, and ensure our performance marketing stays ahead of the curve.

• Own and execute Meta campaigns end-to-end, maximising ROI while meeting CAC targets.
• Oversee all global paid social campaigns, identifying if issues are driven by CVR shifts or auction/platform dynamics, and guide channel managers to investigate further.
• Support the global expansion of paid social campaigns into local languages.
• Monitor dashboards daily to catch issues early and diagnose whether shifts stem from CVR changes or auction/platform dynamics.
• Lead the incrementality and measurement roadmaps to define how performance is tested, validated and scaled.
• Work with the Creative Lead to forecast and prioritise asset production (e.g. iterations vs. new concepts, statics vs. UGC vs. animation) to ensure the right volume of deliverables for BAU campaigns.
• Revise our creative testing process on Meta, driving higher win and scale rates by closing the feedback loop with the creative team.
• Mentor the Paid Social Manager, while helping to shape the wider performance marketing team goals.

What You’ll Bring To The Team

• 5+ years of experience in performance marketing, with expert knowledge of paid social platforms such as Meta and TikTok.
• Proven experience managing 7-figure monthly budgets to drive profitable growth.
• Strong analytical skills, with a deep understanding of KPIs such as ROAS and CAC/LTV.
• Experience with AppsFlyer or another MMP and a solid understanding of SKAN, MMP, and SRN attribution models.
• Demonstrated ability to lead and inspire teams, providing mentorship and guidance.
• Excellent communication skills, with the ability to simplify and present data-driven insights to various stakeholders.

Bonus Points If You Have:

• A background in fitness, health, or lifestyle brands
• Experience with marketing automation tools.

Salary and Benefits

We’re offering a salary of £60,000 - £75,000 per year, depending on experience, plus participation in Strava\'s long-term incentive (stock) programs. Overview of our benefits is below:

We’re also committed to continually evolving our benefits to support you as we grow. Here is a brief overview what we currently offer in the UK

• Flexible working – we typically spend 2–3 days a week together in our Vauxhall office
• ️25 days holiday, plus bank holidays (which you can take whenever suits you)
• Runna subscriptions for you and 5 of your friends (get ready to be your friends fave person or save them for xmas presents!)
• Strava membership!
• Headspace membership
• Money every year to spend on gear, events and the gym!
• We\'ll give you a voucher to spend on our website so you can buy yourself new Runna kit (and will renew this every year on your work anniversary)
• Private health insurance with Bupa and workplace pension scheme
• Modern Health is a mental wellness platform and app that combines technology with professional support to improve mental well-being and reduce stress
• Carrot fertility support - this benefits provider can provide inclusive fertility, hormonal health, and family-forming benefits to our global employee population and takes the burden off what we know can be a stressful process.

Please see more info on our amazing benefits here: Benefits at Runna

Our Interview Process:

Our aim is to keep the interview process as straightforward and enjoyable as possible, and will consist of the following stages:

1. Screening call with Jake, Talent Associate (25-minute video call)
2. Intro call with Laura, Head of Performance Marketing (25-minute video call)
3. Take Home Task and Interview with Laura, Head of Performance and Sobaan, Performance Marketing Manager (50 minutes video call)
4. Final round: London office visit ~1hr in-person to meet with Miranda, Head of Growth, and the rest of the UK team

Please let us know if there’s anything we can do to better accommodate you throughout the interview process - this can be from scheduling interviews around childcare commitments to accessibility requirements. We want you to show your best self in the process, so please speak to your Talent Partner!

How to Apply:

Please note, we are unable to accept any applications outside of Workable. If you have any questions regarding the status of your application, please email [e-mail]

Still have questions or want to know more? Check out ourCareers Page

We’re unfortunately unable to sponsor for this role