Performance Marketer

Wing Assistant; City Of London; Remote; GBP 70,000 - 90,000; Full time

Job summary

A leading virtual talent firm is seeking a Paid Media Manager to own their multi-channel paid acquisition strategy. The role requires expertise in Google Ads and Bing Ads, focusing on optimizing lead generation and managing significant budgets. The company offers a competitive salary between £70,000 and £90,000, along with a remote-first culture and substantial growth opportunities.

Benefits

Competitive salary

Performance-based bonuses

Remote-first culture

Paid Time Off

Health Insurance

High autonomy, low bureaucracy

Qualifications

• 5–8+ years of experience managing multi-million dollar PPC programs.
• Expertise in Google Ads, Bing, and Meta platforms.
• Strong data analysis and optimization skills.

Responsibilities

• Own the multi-channel paid acquisition strategy and execution.
• Build quarterly budgets and manage channel performance.
• Collaborate with Sales for lead quality enhancement.

Skills

PPC program management

Google Ads expertise

Bing Ads expertise

Creative instincts

Data analysis

Tools

Google Ads

Bing

GA4

HubSpot

Salesforce

Job description

Overview

Wing Assistant is one of the world’s largest virtual talent companies. We are a venture-backed scaleup, based in Silicon Valley, but operate fully remote. Wing is scaling rapidly, and looking to build out a world-class marketing team.

Wing Assistant invests heavily in paid acquisition (millions per year) and drives significant traffic. Your mandate: own our multi-channel paid engine—profitably scale high-intent demand across Google Ads, Microsoft/Bing Ads, and Meta, while expanding into/experimenting with Taboola, Outbrain, MNTN, Reddit, and other channels. You will be measured on pipeline & CAC.

What you’ll own

1. 1) Paid Ad Platforms
   • Build a quarterly channel mix & budget plan tied to CAC, payback, and pipeline targets; stage tests for new networks.
   • Google Ads & Bing: Search, PMax, Brand & Non-Brand separation, sitelinks/callouts, conversion attribution optimization.
   • Meta: Conversion/lead gen, creative iteration, testing, audience stacks & exclusions, offline conversions.
   • All other paid ads, including testing, optimization, and scaling.
2. 2) Measurement & Optimization
   • Own tracking & data hygiene with GTM/GA4 + offline conversions to CRM (Deal Created/Won).
   • Daily optimization on CPL, CPC, CTR, CVR, lead-to-Deal rate, CPA/Deal, CAC, ROAS/pipe; use incrementality tests (geo/cellular holdouts where applicable).
   • Build dashboards (StatCounter/Sheets/BigQuery) and weekly “what moved/what’s next” stand-ups.
3. 3) Creative & Landing Experiences
   • Brief and QA ad creative (copy/static/video) and landing experiences with Design, Copy, and CRO; ensure ad-to-landing relevance to lift Quality Score and conversion.
   • Partner with SEO to align keyword themes, SERP coverage, and minimize cannibalization.
4. 4) Lead Quality & Sales Sync
   • Collaborate with Sales to tighten feedback loops (disposition reasons, Deal quality, measurement/attribution).

What success looks like (6–12 months)

• ~2x increase of Deals created from paid at flat or improved CAC.
• Quality lift: +10–20% improvement in Lead to Deal rate from paid via targeting, messaging, and landing alignment.
• Scaled testing system: 4–8 meaningful experiments/month; winner rollout playbooks.
• Channel expansion: At least 1–2 net-new channels (e.g., Reddit, MNTN) per quarter, producing a repeatable, efficient pipeline.

Day-to-day responsibilities

• Own budgets, pacing, and bids; refine match types, negatives, and audience overlays.
• Build and refresh keyword portfolios, RSA assets, and custom intent/lookalike audiences.
• Design & read experiments: creative angles, offers, headlines, hooks; landing variants with CRO.
• Maintain and improve conversion tracking (web & offline).
• Study and publish weekly reports with insights, actions, and expected impact.

Requirements

• 5–8+ years running multi-million-$ PPC programs (B2B services or SaaS strongly preferred).
• Deep expertise in Google Ads (Search/PMax) and Bing; strong practitioner on Meta.
• Proven record of turning paid traffic into pipeline & revenue, not just MQLs.
• Comfortable with data: queries/pivots; GA4; attribution concepts (MTA, first/last-touch, simple MMM proxies).
• Hands-on with GTM/GA4, offline conversion uploads, HubSpot/Salesforce (or similar).
• Data-driven mindset, results-oriented, and able to meet high expectations.
• Strong creative instincts (briefing copy/design, storyboarding short video) and landing page collaboration with CRO.
• Excellent prioritization, communication, and ownership in a fast-moving environment.

Nice to have

• Experience with Taboola/Outbrain, MNTN/CTV, Reddit, and programmatic pilots.
• Basic SQL or BigQuery; script/Rule automation; budget pacing tools.
• Experience running incrementality/geo holdout tests.

KPIs you’ll be measured on

• Deals created from paid & pipeline $ (primary).
• Blended CAC / CPA per Deal.
• Lead→Deal and Deal→Won rates by channel/campaign.
• Non-brand share of pipeline; Quality Score & CPL for top ad groups.
• Testing velocity and % of tests that ship to 100%.

Your first 30/60/90

• 30 days: Audit accounts (structure, queries, tracking, audiences, negatives, assets, landing alignment). Baseline KPIs; fix tracking & offline conversions. Publish the Quarterly Test Plan.
• 60 days: Restructure top campaigns (brand/non-brand, exact/phrase, PMax guardrails). Launch 2–3 high-impact tests (offer, creative, landing). Implement a weekly pipeline quality loop with Sales.
• 90 days: Scale winners; expand 1–2 net-new channels (e.g., Reddit or MNTN) with clear success criteria; roll out budget reallocation based on CAC/payback.

Compensation: £70,000 - £90,000 a year.

• Competitive salary
• Performance‑based bonuses
• Software for Upskilling & Productivity
• Remote-first culture
• Work from anywhere in the world
• Paid Time Off
• Health Insurance
• High autonomy, low bureaucracy
• Fast-track to leadership for high performers
• Direct access to founding team
• High visibility, autonomy and ownership

Note: due to the seniority of this role, you are exempt from completing any initial assessments sent to you via email. If you do receive them, simply ignore them.