Payroll Sales Manager

Payroll Easy; Croydon; On-site; GBP 80,000 - 100,000; Full time

Job summary

A payroll services company based in Croydon seeks a Sales Manager to drive growth by launching new service lines and building a sales team. The ideal candidate will have at least 5 years of B2B sales experience, excellent communication skills, and a proven track record in sales team leadership. Responsibilities include conducting market research, developing sales strategies, and generating revenue. This full-time role offers a monthly salary of £40,000.

Qualifications

• 5 years of B2B sales experience ideally in payroll, HR, or financial services.
• Demonstrated success in building and leading sales teams.
• Strong analytical and strategic thinking skills.
• Excellent written and verbal communication.

Responsibilities

• Build and lead a sales team focused on the payroll sector.
• Conduct market research to develop new service lines.
• Launch outbound sales campaigns and track performance.
• Oversee revenue generation and manage sales processes.

Skills

B2B sales experience

Analytical thinking

Strategic thinking

Excellent communication

Sales team leadership

CRM systems usage

Tools

HubSpot

Salesforce

Dayforce

Paychex

Ceridian

Paylocity

ADP

Kronos

Workday

JD Edwards

Job description

The Sales Manager Payroll Services is a strategic leadership role focused on driving growth launching new service lines and building a high‑performing sales function. You will lead the expansion of our Payroll business identifying and developing opportunities in key verticals such as CIS (Construction Industry Scheme) PEO (Professional Employer Organisation) Payroll Bureau and Outsourced Payroll.

This role requires someone with both strategic thinking and operational delivery capabilities – someone who can research and develop a market entry plan, build the team to deliver it and oversee execution through to commercial success.

Key Responsibilities

• Build and Lead a Sales Team
  • Recruit, hire and onboard at least 4 dedicated payroll salespeople
  • Establish a performance‑focused culture with clear sales KPIs and individual targets
  • Deliver training, coaching and mentoring to help your team succeed.
  • Implement sales technology (e.g. CRM) and reporting processes
• Market Research & Strategic Development
  • Conduct deep‑Dive research into CIS Payroll Services, PEO models, Payroll Bureau opportunities and Fully Outsourced Payroll services
  • Identify customer pain points, competitors pricing models and regulatory needs
  • Build a data‑driven go‑to‑market strategy for each new payroll service
• Sales Execution & Revenue Generation
  • Launch outbound sales campaigns based on research and validated strategy
  • Oversee pipeline generation, lead nurturing and opportunity conversion.
  • Collaborate with marketing for campaign development and brand positioning
  • Track performance using CRM data, team dashboards and monthly reporting
• Resources & Support
  • Budget for recruitment, onboarding and training
  • CRM and sales tools to support prospecting and reporting
  • Internal support from leadership and marketing
  • Access to research tools and sector data

Success Profile

• Launch and validate new payroll verticals with paying clients
• Build a strong and capable sales team from the ground up
• Establish a scalable sales infrastructure
• Drive performance through leadership data and accountability
• Become a key contributor to the wider company growth strategy

Requirements

Ideal Background & Skills

• 5 years of B2B sales experience ideally in payroll, HR or financial services
• Demonstrated success in building and leading sales teams
• Strong analytical and strategic thinking skills
• Excellent written and verbal communication
• Experience using CRM systems (e.g. HubSpot, Salesforce)
• Entrepreneurial mindset and a bias for execution

Key Skills

• Dayforce
• Paychex
• Payroll Management
• Ceridian
• Paylocity
• SOX
• Payroll
• ADP
• Kronos
• Human Resources
• JD Edwards
• Workday

Employment Type: Full Time

Experience: years

Vacancy: 1

Monthly Salary Salary: 40000 - 40000