Paid Social Media Specialist

Annapurna HR Ltd; Greater London; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

A leading professional services organisation is seeking a Global Careers Paid Social Media Specialist to shape and execute global recruitment-driven paid social media initiatives. Ideal candidates will have 3-5 years of experience in social media campaign planning and execution, along with strong analytical skills. The role demands creativity, strategic thinking, and the ability to manage stakeholder relationships effectively. A proactive and detail-oriented mindset is essential to succeed in this innovative environment.

Qualifications

• 3-5 years' experience in paid social media planning and/or buying.
• Demonstrated success in executing and optimizing social media campaigns.
• Advanced proficiency in Excel and analytics platforms.

Responsibilities

• Develop and deliver global paid social media campaigns.
• Partner with creative teams to produce high-impact ad creative.
• Support regional recruitment teams on paid social practices.

Skills

Paid social media planning

Campaign execution

Stakeholder management

Data analysis

Tools

Sprinklr

Analytics platforms

Excel

Job description

THE ROLE

The Global Careers Paid Social Media Specialist will be instrumental in shaping and delivering global recruitment-focused paid social media initiatives for a leading professional services organisation. This role suits someone with a strong perspective on emerging paid media trends, hands-on experience delivering innovative campaigns, and a genuine enthusiasm for data-driven decision-making.

Key responsibilities include, but are not limited to:

• Developing and delivering global careers-focused paid social media campaigns across platforms such as LinkedIn, YouTube, Instagram and TikTok
• Owning paid media tools and analytics platforms, ensuring reporting is accurate, insightful and clearly articulated
• Partnering closely with creative teams to produce compelling, high-impact ad creative
• Using analytics and data visualisation to translate performance data into clear and engaging insights
• Supporting and advising regional and local recruitment teams on best practices in paid social, including campaign execution where required
• Building and maintaining strong relationships with key platform and vendor contacts
• Championing innovation and sharing emerging paid social trends, formats and opportunities with the wider social media team

WHAT YOU'RE GREAT AT

You are a skilled paid social media specialist with a proactive mindset and a passion for staying ahead of industry developments. You thrive on testing, optimisation and continuous improvement, and you take pride in delivering measurable results. Highly organised and detail-focused, you are comfortable working autonomously while also contributing effectively within collaborative, cross-functional teams.

EXPERIENCE & QUALIFICATIONS

• 3-5 years' experience in paid social media planning and/or buying, either agency-side or in-house
• Demonstrated success planning, executing and optimising campaigns across LinkedIn, TikTok, YouTube, Facebook and Instagram
• A proactive self-starter with the motivation to build, scale and evolve paid social programmes
• Experience working with third-party social media management and advertising platforms (e.g. enterprise-level tools such as Sprinklr)
• Strong communication skills with the confidence to manage stakeholders at varying levels
• Advanced proficiency in Excel, analytics platforms and bespoke performance reporting
• A curious, positive and enthusiastic approach to learning and innovation