Paid Social Lead - Myprotein

THG; City of Westminster; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading global ecommerce group in the UK is seeking a Paid Social Lead to develop high-performing strategies and manage campaigns across major platforms. The ideal candidate will have at least 2 years of management experience in Paid Marketing and a strong analytical mindset. This role offers significant exposure to cutting-edge technology and a fast-paced entrepreneurial culture.

Benefits

25 days annual leave plus bank holidays

Enhanced maternity and paternity pay

State-of-the-art on-site gym

Up to 50% staff discount on THG brands

Access to our on-site barber

Qualifications

• Minimum 2 years experience in a management role in Paid Marketing.
• Strong understanding of Paid Social platforms and attribution models.
• Experience in planning performance-driven marketing strategies.

Responsibilities

• Develop and deliver Paid Social strategies aligned with business goals.
• Manage and optimise campaigns across multiple platforms.
• Collaborate cross-functionally for integrated Paid Media activities.

Skills

Paid Social campaign management

Data analysis

Performance metrics understanding

Stakeholder management

Team leadership

Communication skills

Innovation

Adaptability

Job description

Responsibilities

• Develop and deliver high-performing Paid Social strategies aligned with business goals and KPIs.
• Manage, optimise, and scale campaigns across Meta, TikTok, Snapchat, and Pinterest.
• Lead Paid Social Automation and AI initiatives to drive performance efficiency.
• Collaborate cross-functionally to ensure Paid Social is fully integrated within wider Paid Media activity.
• Analyse campaign data to identify insights and drive continual optimisation.
• Stay ahead of industry trends and emerging platforms to maintain a competitive edge.

Qualifications

• Minimum 2 years experience within a management role within a Paid Marketing function.
• Proven in managing and optimising Paid Social campaigns at scale.
• Strong understanding of Paid Social platforms, performance metrics, and attribution models.
• Analytical mindset with the ability to interpret data and translate insights into actionable improvements.
• Experience leading or mentoring teams, with a focus on innovation and collaboration.
• Excellent communication and stakeholder management skills.
• Knowledge of automation tools, AI, and emerging Paid Media technologies.
• Experience in planning and executing performance-driven marketing strategies.
• Proactive, adaptable, and commercially minded, with a passion for digital growth.

About THG

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG. With us, you’ll go further, faster. What are you waiting for?

Why be a Paid Social Lead at THG?

At THG, you’ll work on one of the world’s most recognised nutrition brands, Myprotein, driving paid social strategies seen by millions globally. You’ll have exposure to large‑scale budgets, cutting‑edge technology, and international markets, with the opportunity to test, innovate, and shape global campaigns. THG’s fast‑paced, entrepreneurial culture empowers you to make an impact from day one, with clear progression opportunities and support to grow into senior leadership roles.

Development Programme

Access bespoke development programmes that have been designed and developed by our in‑house L&D team. Continued development through our upskilling programme that is delivered in partnership with an industry‑leading training provider.

Enhanced Leave

• 25 days annual leave plus bank holidays.
• Don’t want to work on your birthday? We don’t either! Enjoy your day off on us.
• Enhanced maternity and paternity pay, depending on length of service.
• Buy back up to 3 days each year.
• Unlock 2 days volunteer leave after 12‑months.

Wellbeing Support

• Access face‑to‑face and virtual appointments with our in‑house GP.
• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
• State‑of‑the‑art on‑site gym.
• Access to our on‑site physio.

Other Perks

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
• Subsidised bus pass from Manchester City Centre to our ICON office.
• Up to 50% staff discount on THG brands.
• On‑site staff shop.
• Access to on‑site barber.
• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
• Anniversary gifts when you hit 5 and 10 years of service.

THG Disability Confidence Statement

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.