Paid Media Performance Data Analyst

Experis; City Of London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading recruitment agency seeks a Data Analyst for Paid Media Performance in London. This hybrid role involves analyzing paid media data, creating performance reports, and ensuring data quality. Candidates should have strong analytical skills and business acumen, with expertise in Python, Excel, and data visualization tools. Join to leverage analytics for better decision-making across markets while contributing to global performance reporting efforts.

Qualifications

• Proven analytical skills working with large datasets for performance analysis.
• Understanding of how data relates to marketing strategy and business impact.
• Experience in Python for data manipulation and automation.

Responsibilities

• Consolidate and analyze paid media data to identify trends and opportunities.
• Lead monthly performance reports and executive summaries creation.
• Monitor data quality and compliance with reporting guidelines.
• Translate datasets into insights for strategic decisions.
• Automate data processes to improve workflows and reporting.

Skills

Analytical skills

Business acumen

Python

Excel

Data visualization tools

Tools

Power BI

Looker Studio

Datorama/SFMC Intelligence

Job description

Job Title: Data Analyst - Paid Media Performance

Contract: 1 year (period: 02/02/2026 to 29/01/2027)

IR35: Inside

Location: London (Hybrid)

Overview

We are looking for a Data Analyst with strong business acumen to support on global Paid Media performance reporting and insights. The role will work closely with the Digital Marketing Performance team, regional stakeholders, and our analytics partners to ensure high-quality data, actionable insights, and improved decision-making across markets.

Key responsibilities

• Performance analysis: Consolidate, analyze, and interpret paid media data across channels (Paid Social, Paid Search, Programmatic, etc.) to identify trends, drivers, and improvement opportunities.
• Reporting: Lead the creation and enhancement of monthly performance reports, and executive summaries.
• Data quality: Monitor data quality issues and ensure compliance with global tracking and reporting guidelines.
• Insights & recommendations: Translate complex datasets into clear, business-oriented insights that support strategic and operational decisions.
• Automation: Leverage Python (and any other analytical tools) to automate data processing, improve workflows, and refine reporting logic.

Required Skills & Experience

• Strong analytical skills, with demonstrated experience using large datasets for performance analysis.
• Solid business acumen, able to connect data to marketing strategy and business impact.
• Strong technical skills, specifically on Python, for data manipulation, analysis, and automation. Proficiency with Excel and common data visualization tools (e.g., Power BI, Looker Studio, Datorama/SFMC Intelligence a plus).
• Understanding of Paid Media channels Paid Social, Search, Programmatic - or broader digital marketing performance.