Paid Media Manager (Digital Activation) | Lookfantastic

THG; London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A global ecommerce company is seeking a Paid Media Manager to lead digital marketing efforts. The role includes building relationships with brand partners, executing campaigns, and managing budgets. Ideal candidates have over 5 years of experience in digital marketing, strong communication skills, and a performance-driven mindset. The position offers extensive career development opportunities and attractive perks.

Benefits

25 days annual leave plus bank holidays

Enhanced maternity and paternity pay

Up to 50% staff discount on THG brands

Access to well-being support services

Qualifications

• 5+ years experienced paid media / digital marketing professional.
• Ability to work under pressure in a fast paced environment.
• Proven ability to meet targets.

Responsibilities

• Lead the execution of brand-funded media & influencer campaigns.
• Build authentic relationships with brand partners.
• Develop and pitch multi-platform digital plans.

Skills

Paid media experience

Strong communication skills

Digital marketing competence

Performance mindset

Excel & reporting

Critical thinking

Tools

Facebook Business Manager

TikTok Ads Manager

Job description

Overview

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we're powered by a team of over 2500 people who work together, lead by example, and think BIG. With us, you'll go further, faster. What are you waiting for?

Life at THG Beauty

We know that beauty isn't one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic. By combining our portfolio of owned brands with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online. THG Beauty's breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry's digital strategic leader.

Role: Paid Media Manager (Digital Activation)

The Paid Media Manager (Digital Activation) role in THG Beauty sits within the Commercial Marketing structure. Leading from the front, the Paid Media Manager (Digital Activation), works closely with brand marketing leads, buying, trading, core performance channels & design on a daily basis to execute brand-funded media & influencer campaigns. This role gives an incredible insight into performance marketing, influencer marketing, retail & eCommerce and exposure to external brand marketing planning. The Digital Activation team are external-facing THG ambassadors & media experts.

As Paid Media Manager (Digital Activation) you'll:

• Operate brand-facing, lead on building authentic relationships with LOOKFANTASTIC's key brand partners to co-develop data-driven digital plans to drive brand growth
• Develop and pitch multi-platform digital plans alongside the Partnership Marketing lead to deliver 360 on & offsite activations
• Support the team in delivering best-in-class mid & post-campaign reporting to demonstrate uplifts generated and showcase investments' ROI
• Work collaboratively with our influencer team to commission best-in-class influencer assets for media & channel repurposing
• Train delivery & workload management across direct report(s)
• Secure incremental digital investment with new brand partners, through effective pitching and communication
• Continuously suggest optimisations for campaigns to agreed ROI targets
• Work with our in-house design team to deliver best in class assets for our brand partners
• Work effectively with wider marketing teams to ensure digital plans are delivered impactfully
• Report performance vs target and driving strategy for continued growth of the function
• Be responsible for budget management - continuous review of partners' available budgets and plans in place to maximise
• Continuous learning and development across key media platforms to remain specialist and deliver innovative media strategy for brand partners

What skills and experience do I need for this role?

• 5+ years experienced paid media / digital marketing professional with hands on media experience
• Self-starter and self-motivated
• A highly presentable brand ambassador
• Facebook Business Manager / TikTok Ads Manager competent
• Beauty / retail enthusiast
• Performance mindset
• Digitally literate
• Ability to work under pressure in a fast paced environment
• Excel & reporting competent
• Excellent communicator - provide clear and detailed insights
• Critical thinker & problem-solving skills
• Eye for detail and delivering creative media solutions
• Effective communication and presenting skills, both face-to-face and written.
• Detail and process oriented
• Proven ability to meet targets
• Proven end-to-end sales skills - prospecting, pipeline management, closing, negotiation

What's in it for me?

Career Development

• Access bespoke development programmes that have been designed and developed by our in-house L&D team.
• Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.

Enhanced Leave

• 25 days annual leave plus bank holidays.
• Don't want to work on your birthday? We don't either! Enjoy your day off on us!
• Enhanced maternity and paternity pay, depending on length of service.
• Up to 10 days compassionate leave.
• Buy back up to 3 days each year.
• Unlock 2 days volunteer leave after 12-months.

Wellbeing Support

• Access face-to-face and virtual appointments with our in-house GP.
• Access our in-house Physiotherapist.
• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.

Other Perks

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
• Up to 50% staff discount on THG brands.
• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
• Anniversary gifts when you hit 5 and 10 years of service.

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.