Omnichannel Strategist

Cpl Life Sciences; England; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading life sciences consultancy is looking for an Omnichannel Strategist to lead digital marketing efforts and engage with cross-functional teams in Uxbridge. The ideal candidate will possess over 8 years of experience in omnichannel marketing, strong communication skills in Spanish or Italian, and a Bachelor’s degree. This role offers competitive pay at £49 per hour with hybrid working conditions.

Qualifications

• 8+ years’ experience in digital/omnichannel marketing leadership.
• Experience in marketing/customer engagement strategy.
• Proficiency in additional European languages essential.

Responsibilities

• Lead brand omnichannel planning and content strategies.
• Coordinate with analytics teams for optimization of campaigns.
• Deliver omnichannel insights for business plans.

Skills

Digital marketing leadership

Multilingual communication (Spanish, Italian)

Analytic capability

Education

Bachelor's degree

MBA

Job description

Overview

Omnichannel Strategist (Spanish or Italian Speaker)

Duration: 12 months

Location: Uxbridge (Hybrid working 50/50 in office and from home)

Pay rate: £49 per hour PAYE

Hours: 35 hours per week

Position Summary

The Omnichannel Strategist acts as member of the Worldwide Commercialization Excellence (WCE) for brand teams, pulling in cross‑functional resources as needed to ensure successful delivery of omnichannel strategy and campaigns. This role is deployed to brand teams with a focus on HCP, to lead digital and media channel planning in collaboration with our business partners, and leads cross‑functional teams (business, matrix, agency partners) to execute and optimize campaigns, tactics, and programs to meet and exceed business strategy and objectives.

Purpose & Objective of the Omnichannel Strategist

• Pull through omnichannel brand campaigns, programs, media planning & campaigns and tactics; driving operational effectiveness, business impact and achievement of objectives.
• Partner with business and other WCE functions (e.g., Content Delivery and Customer Engagement Platform Team) on development of channel‑agnostic engagement strategy followed by more specific digital channel strategy to meet business and customer needs.
• Deliver omnichannel insights and recommendations for ongoing optimization of business plans.
• Leverage Digital Capabilities and Customer Engagement Excellence principles, standards, and best practices to drive results for the business. Examples include Omnichannel and advanced analytics, content modularisation, CRM, websites, Interactive visual aids (IVAs), email, social media, Remote Engagement and Search Engine Marketing. Other examples to be identified based on business / customer needs and prioritized according to the identified customer experience journeys.
• Identify and run experiments with capabilities team to pilot / scale future digital marketing capabilities.
• Act as a coach to brand teams to ensure adoption of new ways of working with specific focus on omnichannel strategy.

Key Responsibilities

• Leads brand omnichannel planning and content strategies across multiple internal business partners including medical, commercial, access, and engaging with multiple customers as prioritized by the brand lead.
• Contributes to continuous improvement of engagement, channel, content and analytic planning frameworks and tactical templates to use across cross functional brand teams.
• Leads and coordinates regular insights and metrics discussions with business partners in partnership with the AIA team to ensure frequent optimization of the engagement, content and channel plans.
• Leads cross‑functional matrix teams to enable seamless execution of business strategy and lead execution of digital campaigns / tactics.
• Collaborates with AIA to ensure KPI identification, measurement plans and optimization of omnichannel campaigns and customer journeys.
• Coordinates with Customer Engagement Platforms, IT, Digital Production, Content Delivery, and rest of WCE teams on campaign prioritization, definition of success metrics, evaluation and optimization of tactics, and driving tactical plan to accomplish KPI and business objectives.
• Provides omnichannel subject matter expertise into the ongoing evolution of customer engagement model by working with business leads on critical business priorities.
• Maintains view of the competitive landscape and has a broad perspective across the company and pharma industry to identify and drive best practice around omnichannel expertise.
• Drives innovation culture and coordinates with business and capability leads to develop innovative digital tactics and apply metrics, analytics, and insights.
• Identifies long‑term process needs of the business partners focused on omnichannel capabilities, developing, and executing a plan to address business requirements.
• Identifies opportunities for synergies and collaboration within and across markets within a therapeutic area.
• Leads on the relationship with digital agencies / vendors to define project scope, costs, timelines, and deliverables.
• Partner with content stewards P Production & Content Delivery to provide early insight into cross‑market material creation to drive content / asset re‑use.
• Delivers campaign briefs and other necessary requirements documentation to support the development of programs, monitors, manages and provides regular updates on campaign / project financials.
• Partner closely with Production and Content Delivery to provide direction, support to project teams, and implement changes when needed to achieve project objectives.
• Monitors project status and budget and provides regular reporting on progress, challenges, and solutions.
• Collaborates with other Omnichannel Strategy teams to enable consistency and best practice sharing across the enterprise.

Required Qualifications & Experience

• Bachelor’s degree required; MBA preferred.
• 8+ years’ experience in Digital / Omnichannel Marketing leadership, including marketing / customer engagement strategy, brand / business planning, analytics, multi‑channel (digital and non‑digital) marketing operations and campaign / tactic execution / management.
• Additional European languages essential: Italian, Spanish.

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