New Build Marketing Executive

NHS; Isleworth; Hybrid; GBP 35,000; Full time

Job summary

A leading healthcare provider is seeking a New Builds Marketing Executive to manage marketing for new home openings across the UK. This role involves overseeing campaign delivery, maintaining budgets, and coordinating with various teams. The ideal candidate should have strong organizational skills and be proficient in communication. The position offers £35,000 per annum along with 25 days holiday and a comprehensive rewards package.

Benefits

£35,000 per annum

25 days holiday plus bank holidays

Life cover

Retail and leisure discounts

Free access to medical specialists

Confidential access to counselling and legal services

Qualifications

• Ability to work concurrently on multiple projects and meet deadlines.
• Strong organizational and prioritization skills.
• Excellent written and verbal communication.

Responsibilities

• Manage marketing delivery processes for new home openings.
• Oversee naming, artwork, and campaign implementations.
• Contribute to budget control and reporting.
• Ensure smooth customer journeys through coordination.
• Liaise with agencies to ensure timely campaign delivery.

Skills

Administration experience

Organizational skills

Excellent written and verbal communication

Knowledge of Outlook, Word, PowerPoint, Excel

Self-starter with a proactive attitude

Job description

Overview

Barchester's exceptional marketing team has a rare opportunity for a New Builds Marketing Executive to join the Barchester family. This role supports one of the UK's market-leading healthcare providers with a successful new builds programme, delivering 10 new build homes to be opened each year for the next three years. This position offers hybrid working with regular travel to our London office and frequent visits to new build sites across the UK.

Responsibilities

• Manage processes that underpin the successful delivery of marketing for new home openings to drive commercial performance.
• Oversee the naming of the home, artwork creation, offline campaign implementation, and the opening event.
• Contribute to budget control and reporting; deliver clear, on-brand collateral for homes to use appropriately.
• Ensure smooth customer journeys by setting up systems, tracking, and coordinating with internal and external teams.
• Set up call tracking for each home and liaise with the digital team to ensure digital elements are in place when needed.
• Liaise with media, creative, and print agencies to ensure campaigns are delivered on time and messaging remains on-brand.
• Carry out a competitor analysis for each new home and produce a presentation with key findings.
• Collaborate with the Marketing team to ensure Digital, PR, and CX elements are delivered on time.
• Source and manage an appropriate name for new homes, including internal approvals and local authority sign-off.
• Coordinate with signage contractors to produce temporary and permanent signage with on-brand messaging; ensure local promotion via printed collateral and web-to-print systems.
• Support the preparation and delivery of grand opening events, including attendee badges, goody bags, running orders, and on-site assistance.

About us

Barchester Healthcare is one of the UK's market-leading healthcare providers, the second largest in the UK with over 250 care homes and hospitals. We are expanding rapidly through a successful new builds programme of 10 new build homes opened each year for the next three years.

Job responsibilities

As the New Build Marketing Executive, you will work within Barchester's marketing team to deliver campaigns for new home openings, with hybrid working and regular site visits to open homes across the UK. You will support the full marketing process from naming and artwork through to the opening event, budgeting, reporting, and on-brand collateral.

Barchester is committed to delivering a supportive and progressive workplace.

Rewards package

• £35,000 per annum
• 25 days holiday plus bank holidays
• Life cover
• Access to a wide range of retail and leisure discounts
• Free access to medical specialists for a second opinion
• Confidential and free access to counselling and legal services

Qualifications / Skills

• Administration experience with the ability to work concurrently on multiple projects and meet deadlines
• Strong organizational and prioritisation skills
• Excellent written and verbal communication; good knowledge of Outlook, Word, PowerPoint, and Excel
• Self-starter, proactive with a can-do attitude

Disclosures

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and requires a Disclosure to be carried out by the Disclosure and Barring Service (DBS).