Mobile App Marketing Manager

TEAM; City of Westminster; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A leading global iGaming organisation is seeking a Mobile App Marketing Manager to lead high-impact campaigns across various markets. The ideal candidate will have extensive experience in mobile marketing within the UK, combined with knowledge of the iGaming industry. Responsibilities include executing campaigns, managing partnerships, and monitoring KPIs to drive growth. This is an exciting opportunity to develop your career in a dynamic environment that offers hybrid working, competitive benefits, and the chance to contribute to a rapidly growing business.

Benefits

24 days annual leave

Hybrid working (3 days office, 2 days home)

Annual bonus

Private healthcare

Company pension scheme

Qualifications

• Extensive experience in Mobile Marketing in the UK.
• Hands-on experience with Mobile Ad Networks and DSPs.
• Ability to work with multinational teams.

Responsibilities

• Plan, execute and optimise mobile marketing campaigns.
• Manage direct platform activity and external partnerships.
• Monitor mobile performance KPIs.
• Report performance to relevant stakeholders.
• Support complex growth strategies.

Skills

Mobile Marketing

iGaming industry experience

Mobile Ad Networks

Digital marketing planning

Experience with Google Ads

Analytical skills

Tools

AppsFlyer

Google Analytics 4

Firebase

Job description

An exciting opportunity has arisen for a Mobile App Marketing Manager to join a highly successful global iGaming business. This role offers the chance to deliver high-impact mobile campaigns in fast-growing markets while developing your career within one of the world's largest iGaming organisations.

Benefits

• 24 days annual leave, with additional days after 3 years
• Hybrid working (3 days office, 2 days home)
• Annual bonus (post-probation)
• Private healthcare and life insurance (post-probation)
• Company pension scheme
• Regular company activities including lunches, gatherings and events

What you'll be doing as Mobile App Marketing Manager

• Plan, execute and optimise mobile marketing campaigns across markets including Spain, Brazil, Mexico and others
• Manage direct platform activity and external partnerships across key channels such as App-to-App Display, Mobile DSPs, ASA, UAC and Facebook Campaigns
• Monitor mobile performance KPIs including growth, conversion rates, CPA and LTV
• Report performance daily, weekly and monthly to relevant stakeholders
• Support complex growth strategies including fraud identification, ASO, creative optimisation and CRO
• Test new marketing channels to expand performance reach
• Assist with in-housing additional markets as per the internal #removed# migration plan
• Develop tracking and measurement systems with BI/MA and wider teams

What we're looking for in a Mobile App Marketing Manager

• Extensive experience in Mobile Marketing in the UK; additional markets a bonus
• iGaming industry experience (advantageous)
• Background in a digital performance agency (desirable)
• Hands-on experience with Mobile Ad Networks, DSPs, ASA, Google Ads and Facebook Ads
• Strong understanding of tools including AppsFlyer (experience with other MMPs such as Adjust or Singular is beneficial), TrafficGuard/P360, Firebase and GA4
• Experience in digital marketing planning and forecasting
• Ability to work with multinational teams and understand cultural/regulatory differences

This is a standout opportunity to drive high-impact mobile campaigns in a rapidly growing global business while further developing your marketing expertise.

To apply for this role as Mobile App Marketing Manager, please click apply online and upload an updated copy of your CV.