Meta Creative Strategy Lead — Performance & Growth

Flo Health Inc.; Greater London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A leading health and fitness application provider is seeking a Creative Strategy Lead to drive performance across paid channels, primarily Meta. This hands-on role involves leading a small team, developing creative strategies, and ensuring alignment with business goals through data insights. The ideal candidate will have over 5 years in performance marketing or a similar role, alongside strong analytical and communication skills. The company values innovation and offers competitive salary and benefits, including flexibility and professional growth opportunities.

Benefits

Competitive salary and annual reviews

Performance incentive scheme

Flexible working arrangements

Paid holiday and sick leave

Enhanced parental leave

5-week fully paid sabbatical at 5-year anniversary

Qualifications

• 5+ years of experience in performance marketing or creative strategy.
• Proven track record of leading creative performance at scale.
• Strong analytical skills to derive insights from data.
• Excellent communication skills for cross-functional collaboration.

Responsibilities

• Drive Meta creative strategy and performance end-to-end.
• Lead and develop a team of Creative Strategists.
• Partner with other teams to align creative with business goals.
• Document learnings for scaling impact across the organization.

Skills

Performance marketing experience

Creative strategy

Analytical skills

Communication skills

Team leadership

Fluency in English

Tools

Jira

Confluence

Google Workspace

Job description

A leading health and fitness application provider is seeking a Creative Strategy Lead to drive performance across paid channels, primarily Meta. This hands-on role involves leading a small team, developing creative strategies, and ensuring alignment with business goals through data insights. The ideal candidate will have over 5 years in performance marketing or a similar role, alongside strong analytical and communication skills. The company values innovation and offers competitive salary and benefits, including flexibility and professional growth opportunities.