Membership Marketing Manager

CHM; Greater London; Hybrid; GBP 48,000; Full time

Job summary

An international conservation charity based in London seeks a Membership Marketing Manager to lead their membership growth and engagement strategies. This 12-month fixed-term role emphasizes the development of data-driven marketing strategies to enhance member acquisition and retention. Strong experience in managing membership schemes and working with CRM platforms is required. The position offers hybrid working arrangements with at least one office day per week, as well as a range of employee benefits including a generous pension scheme and wellbeing initiatives.

Benefits

Generous pension scheme

Flexible working arrangements

25 days annual leave plus bank holidays

Access to wellbeing initiatives

Life assurance scheme

Complimentary zoo tickets

Qualifications

• Successfully managed a membership scheme with acquisition and retention elements.
• Proven experience in campaign development across various media.
• Strong skills in sourcing and managing suppliers.

Responsibilities

• Lead the development of a data-driven membership marketing strategy.
• Collaborate with cross-team partners to enhance supporter experiences.
• Monitor and report on membership performance and provide insights.

Skills

Membership scheme management

Development of marketing campaigns

Use of performance and customer data

Strong interpersonal skills

Tools

Ticketing/CRM platforms (e.g., Spektrix, Tessitura, Salesforce)

Job description

Membership Marketing Manager
Location: Head Office, Regents Park, London NW1 – Hybrid
Contract: 12-months Fixed Term (Maternity Cover)
Hours: Full Time
Salary: £47,250 per annum

Purpose of the Role

Our client is an international conservation charity driven by science, working to protect and restore wildlife in the UK and around the world. Their vision is a world where wildlife thrives and every role, every person in every corner of the organisation has one thing in common – they are all conservationists, and passionate about restoring wildlife.

The charity has nearly 150,000 Members, who made over 680,000 visits to their conservation zoos last year, bringing them over £10 million of income; so they play a key role in supporting the organisation's important conservation work.

The Membership Marketing Manager leads the growth and engagement of the organisation’s membership base, developing and delivering strategies that drive acquisition, retention, and long‑term value. Working collaboratively across teams, the role ensures seamless, insight‑led journeys that convert visitors into loyal members and supporters, underpinned by effective CRM communications and data‑driven campaign delivery to maximise income and lifetime value.

This is a 12-month maternity cover role with the emphasis on the membership management elements. The position offers hybrid working, with at least one day per week spent in the office to connect with the team (Tuesdays).

Key Responsibilities

• Strategy and growth: Lead the development and delivery of a data‑driven membership marketing strategy to grow acquisition, retention, and member value across all channels.
• Collaboration and partnerships: Build strong cross‑team and supplier partnerships to enhance supporter experiences, operational efficiency, and member value.
• Performance and insights: Monitor and report on membership performance, providing insights and leadership to drive continuous improvement and team success.
• Fundraising alignment: Collaborate with Fundraising to nurture member‑to‑donor pathways through targeted segmentation and coordinated communications.
• CRM and retention: Drive personalised, insight‑led CRM and retention strategies that deepen engagement and foster long‑term supporter loyalty.
• Digital and systems optimisation: Partner with digital and operational teams to optimise online journeys, systems, and data structures for seamless supporter experiences and retention growth.

About You

• Successfully managed a membership scheme, running both acquisition campaigns and retention programmes.
• Proven experience of developing and implementing marketing campaigns across a variety of media. Knowledge of ticketing/CRM platforms (e.g. Spektrix, Tessitura, or Salesforce).
• Confident using performance and customer data to develop actionable marketing plans.
• Familiar with customer databases and developing membership customer journeys.
• Strong interpersonal skills and demonstrable experience of sourcing, managing, negotiating and liaising with suppliers.

About the Employer

Our client is an international conservation charity. Through their unrivalled animal experts in their two zoos, the work of their pioneering scientists, their dedicated conservationists, their purpose is to inspire, inform and empower people to stop wild animals going extinct. Their vision is a world where wildlife thrives and they are working every day to achieve this. From investigating the health threats facing animals, to helping people and wildlife live alongside each other, they are committed to bringing wildlife back from the brink of extinction.

What does the Employer Offer?

This organisation is proud of their approach to employee benefits. Their benefits include:

• Vision and purpose – you’ll work alongside colleagues who are passionate about science‑led conservation, knowing that you will help the charity to inspire, inform and empower people to stop wildlife going extinct.
• Pension scheme – they offer a generous pension scheme with up to 12% contributory pension.
• Flexible working – talk to them about your flexible working requirements and they will do everything they can to make sure you work in a way that suits you.
• Holidays – 25 days annual leave allowance, plus UK bank holidays.
• Wellbeing – access to a blended programme of wellbeing initiatives, including confidential access to a 24/7 Employee Assistance Programme.
• Life assurance – eligible employees will be enrolled in a life assurance scheme from their first day.
• Complimentary tickets – annual allocation of zoo tickets, with a 30% discount in online and retail shops.
• Cycle2Work – the cycle‑to‑work scheme enables you to lease a bicycle.
• Season ticket loan – they offer an interest‑free loan for eligible London‑based employees to buy a season ticket for travel between home and work.
• Family‑friendly policies – they offer enhanced maternity, paternity, and adoption packages.

This employer strongly encourages applications from all backgrounds and celebrate the value of having a team of employees with diverse skills, experiences, and heritage. They are committed to ensuring their teams can bring their authentic selves to work without fear of discrimination. The charity has active equality networks for staff with lived experience and those who provide active allyship in Race and Culture, Team Pride, Disability Network, and Menopause Network, complemented by a strategic EDI Steering Group.

This role is subject to standard pre‑employment checks, including the candidate's right to work in the UK.

Closing Date

Closing Date: 16 December 2025
Interviews will be held on 19th December, in person at the organisation's head office in Regent's Park.
NB: The employer reserves the right to close this advertisement early or extend the advertising date until a suitable candidate has been found.

No agencies please.