Media Strategist

Career Moves Group; London; On-site; GBP 100,000 - 125,000; Full time

Job summary

A media and communications firm in London is seeking an experienced Media Strategist to develop and manage integrated media strategies for their International Reality Labs team. The ideal candidate will have over 8 years of media planning experience, particularly in the UK market, and possess strong analytical and relationship-building skills. This role involves collaborating with cross-functional teams to achieve business outcomes through innovative media campaigns.

Qualifications

• 8+ years’ experience in media planning, either within an agency or within a client organization.
• Extensive experience working with UK market (or wider EMEA).
• Proven experience in measurement, analytics and in gathering audience insights.

Responsibilities

• Develop measurable media plans that are grounded in objectives and audience insights.
• Leverage quantitative and qualitative insights to inform tactical planning and execution.
• Manage multiple media work streams and deliverables to ensure flawless execution.

Skills

Media planning

Relationship building

Data-driven strategy

Multi-channel campaign execution

Analytics and measurement

Job description

64749-1 – Media Strategist

Location: London, Kings Cross
Length: 6 months
Rate: £44.23
Hours: 9am-6pm

Overview:
We are seeking a highly skilled and experienced Media Strategist to join our client’s International Reality Labs team based in London on a temporary basis. The successful candidate will have a proven track record in building relationships, navigating cross-functional teams, and presenting to stakeholders. The team is responsible for media strategy, planning and execution stewardship. This role will be responsible for development of integrated media channel plans and will partner with Insights & Analytics, Decision Science, Creative, Policy & Comms, and Partnerships teams, to devise and execute campaigns that ultimately get more people buy our new wearables and metaverse products through effective and innovative media strategies and plans. The ideal candidate will build strong partnerships with colleagues, translate goals into successful, integrated, data-driven programs, and navigate the intersection of multiple channels and media partners. We are looking for someone who sees patterns that others don’t, who pushes for innovation, and can orchestrate media to be as impactful as possible.

Responsibilities:

• Develop measurable media plans that are grounded in objectives and audience insights and deliver innovation and business outcomes.
• Leverage quantitative and qualitative insights to influence the audience and media approach and inform tactical planning, execution and optimization
• Serve as a subject matter expert, developing work that incorporates industry innovation, planning and measurement best practices, across digital and traditional channels
• Build strong working relationships and drive influence with cross-functional partners across marketing, decision science, insights & creative teams to develop fully integrated work
• Partner with external media agency, and Global Media team to drive cohesive media planning and execution around the globe
• Manage multiple media work streams and deliverables to ensure flawless campaign planning and execution, working in close coordination across internal and external teams
• Analyse campaign performance against KPIs and author insights, takeaways, and recommendations for ongoing campaign optimization and reporting

Minimum Qualifications:

• 8+ years’ experience in media planning, either within an agency or within a client organization
• Extensive experience working with UK market (or wider EMEA)
• Proven track record in building strong relationships, navigating cross functional teams and presenting to stakeholders and leadership
• Proven experience in measurement, analytics and in gathering audience insights and using those to tell a compelling story
• Experience managing the development of full funnel media strategies
• Strong knowledge and understanding of the trends impacting media, measurement and analytics
• Experience in planning and executing multi-channel media campaigns and working in data-driven environments
• Experience identifying opportunities for campaign optimization, as well as audience segmentation, based on findings from data and external research.??Preferred Qualifications:
• Experience managing a media agency
• Experience working directly with a creative team to marry creative ideas/strategy with media strategy and channel selection
• Experience working in a fast-paced, ambiguous environment
• Deep understanding of the entire digital ecosystem and how and where analytics can drive decision-making — the ability to shape campaign strategies and translate them into actionable plans with an eye toward data-driven strategies with measurable ROI.