Media Buyer (Google PPC/Google UAC/ASA)

Madfish; Remote; GBP 40,000 - 60,000; Full time

Job summary

A leading online entertainment brand is seeking a Media Buyer specializing in Google PPC, UAC, and ASA. The candidate will be responsible for launching and optimizing campaigns, as well as analyzing performance metrics to drive growth. This fully remote role requires over 3 years of experience in performance marketing, with a focus on the iGaming industry. Successful applicants will join a strong team and benefit from salary and performance-based bonuses tied to individual performance.

Benefits

Salary and performance-based bonuses

Fully remote work

Strong team of professionals

Qualifications

• 3+ years of experience in performance marketing within the iGaming industry.
• Strong analytical and campaign optimization skills focused on KPIs.
• Proven experience with Google Ads / UAC / ASA.

Responsibilities

• Launch, manage, and optimize advertising campaigns across Google Ads, UAC, and ASA.
• Set up tracking and analytics for conversions and postbacks.
• Analyze performance metrics to identify growth opportunities.

Skills

Performance marketing

Analytical skills

Campaign optimization

Traffic source management

Job description

Media Buyer (Google PPC / Google UAC / ASA)

About the Company:
Product brand in the online entertainment and betting industry, developing its own projects across multiple GEOs. We work with international markets, test hypotheses, grow fast, and are looking for equally strong specialists who know how to scale traffic and deliver results.

Position is opened due to expansion into a new region (Tier-2).

General Responsibilities:

• Launch, manage, and optimize advertising campaigns across selected traffic sources (Google Ads / UAC / Apple Search Ads)
• Set up tracking and analytics (conversions, postbacks, integration with trackers and analytical systems)
• Analyze performance metrics (CPC, CPA, ROI, CR, LTV, etc.) and identify growth opportunities
• Scale successful campaigns and manage budgets
• Collaborate with creative, ASO, and analytics teams to achieve target KPIs
• Monitor platform updates and explore new optimization tools
  

Candidate Requirements:

• 3+ years of experience in performance marketing within the iGaming industry
• Experience with trackers, strong analytical and campaign optimization skills focused on KPIs
• Proven and up-to-date buying experience
• Deep understanding of the technical aspects:
  • Domain and hosting setup
  • Landing page structure and requirements
  • Correct conversion tracking and analytics setup
  • Ability to create clear technical specifications for developers
• 2+ years of experience working with one or more traffic sources (ASA / UAC / PPC)
  

We offer:

• Salary and performance-based bonuses tied to your personal ROMI
• Fully remote work (worldwide)
• A strong team of professionals
• Opportunity to launch and scale advertising channels from the ground up