Media and Campaign Planning Manager

Tesco PLC; Digswell; On-site; GBP 65,000 - 85,000; Full time

Job summary

A major retail company in Digswell is seeking a Media & Campaign Planning Manager to oversee media strategy and planning while managing large-scale media projects. Candidates should possess advanced digital marketing expertise, strong budget management skills, and excel in stakeholder collaboration. This role requires someone with a passion for innovative media planning, able to deliver impactful omnichannel campaigns and present confidently to senior stakeholders. Joining our dynamic team offers the opportunity to influence impactful marketing strategies.

Qualifications

• Oversee media strategy, planning, and buying for key campaigns.
• Lead campaign delivery, optimization, and post-campaign analysis.
• Strong knowledge of digital and offline media channels, including attribution and tracking.

Responsibilities

• Collaborate with marketing teams to ensure creative aligns with media plans.
• Manage media budgets across brand, performance, and owned channels.
• Present media strategies confidently to senior stakeholders.

Skills

Digital marketing expertise

Campaign delivery and optimization

Stakeholder management

Strong communication skills

Financial acumen

Data analysis

Job description

We're looking for a Media & Campaign Planning Manager to join our Marketing Communications team. In this role, you'll sit at the heart of our marketing function, working closely with channel specialists, data partners (such as Tesco Media & Insight Platform), and our media agency to deliver insight-led media plans. You'll lead multiple large-scale projects with confidence, bringing advanced digital marketing expertise-including channel strategy, attribution, and tracking-while staying ahead of the evolving media landscape. If you have a passion for media planning and thrive in a fast-paced, collaborative environment, we'd love to hear from you.

• Oversee media strategy, planning, and buying for key campaigns
• Collaborate with marketing teams to ensure creative aligns with media plans
• Manage media budgets across brand, performance, and owned channels
• Lead campaign delivery, optimization, and post-campaign analysis
• Ensure robust tracking, measurement, and attribution
• Present media strategies confidently to senior stakeholders
• Build strong relationships with agencies and stay ahead of media trends
• Strong knowledge of digital and offline media channels, including attribution and tracking
• Experience managing large-scale media projects and budgets
• Skilled in stakeholder management and cross-functional collaboration
• Ability to turn data into actionable insights and deliver impactful omnichannel campaigns
• Excellent communication and storytelling skills
• Financial acumen and strategic thinking
• Passion for retail and innovative media planning