Marketing Specialist

Zoho Europe; Milton Keynes; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading IT management company is seeking a self-motivated Marketing Associate to join the UK team. The role involves developing Go-to-Market strategies, writing high-quality SEO content, and executing innovative marketing campaigns. Candidates should have 3-5 years of relevant B2B experience, superior communication skills, and a data-driven approach. The position offers a competitive salary, a supportive work environment, and various benefits such as a MacBook and lunch provided by the company.

Benefits

Competitive salary package

Supportive work environment

Training and mentoring schemes

Company Pension Scheme

MacBook and mobile

Provided lunch

Reimbursement of business expenses

Qualifications

• 3-5 years of relevant work experience in sales/channel enablement and marketing.
• Proven experience writing blogs and articles.
• Superior oral and written communication skills with attention to detail.

Responsibilities

• Develop GTM strategies and effective marketing initiatives.
• Write and design email marketing campaigns and analyze their performance.
• Create brand awareness advertisements and manage social media presence.
• Engage with prospective end-users and manage partner marketing.
• Develop sales enablement materials for teams.

Skills

Data-driven marketing

SEO content writing

Email marketing

Communication skills

Analytical skills

Tools

Marketing automation platforms

Web analytics tools

Job description

ManageEngine is the IT management division of Zoho Corporation. With over 280,000 customers across the world, ManageEngine is a recognized leader in the IT management space. We've been witnessing phenomenal growth, and to keep up with the demand, we are doubling down on our efforts by building a world-class team.

The central marketing team is a group within ManageEngine, dedicated to marketing world class enterprise IT solutions, across 190 countries. We are seeking a talented, self‑motivated, and dedicated marketing associate to join our UK marketing team and work on innovative marketing campaigns and strategies. The ideal candidate will need to have a data‑driven approach and will need to get hands‑on to accomplish tasks.

The candidate should be open to travel (domestic and international), and may have to accommodate collaboration in global time zones occasionally.

Job responsibilities

• Develop a strong understanding of Go-to-Market (GTM) strategies and best practices to drive effective marketing initiatives.

• Write high-quality, tailor‑made SEO web content. Design and implement email marketing campaigns. Analyze data for continuous improvement of campaigns.

• Develop and execute marketing strategies for channel partners to support their business requirements and learn/share best practices.

• Conceptualise effective advertisements with copies to create brand awareness, promote brand loyalty, and improve recall.

• Design and implement co‑marketing programs, campaigns, and promotions with channel partners to drive brand awareness and lead generation.

• Plan and coordinate partner events, webinars, and training sessions to educate and engage channel partners. Track and analyse partner marketing performance, using data‑driven insights to refine strategies and improve engagement.

• Identify and engage with prospective end‑user and reseller communities, adding more avenues for new business growth.

• Create and distribute sales enablement materials for the sales team and channel partners, including sales decks, product brochures, email templates, and case studies.

• Develop content for blogs, thought leadership articles, industry stories - and liaise with the PR team to get it published in the right mediums. Also develop creative infographics, webinars, and creative videos.

• Manage and grow the company’s presence on LinkedIn, Twitter, YouTube, and other relevant social media platforms through strategic content planning and execution.

• Stay up to date with market trends, competitor activities, and industry best practices to keep our channel marketing efforts competitive.

Requirements

• 3-5 years of relevant work experience in sales/channel enablement and regional marketing. Experience in B2B/high‑tech products/services is preferred.

• Proven experience working with industry tools and analytics packages including email, web analytics, and marketing automation platforms.

• Proven experience writing high‑quality blogs and articles.

• Superior oral and written communication skills with an innate attention to detail.

Preferred qualifications

• Experience in the online/digital marketing/advertising industry.

• At least 2 years of marketing or product management experience in the internet, software, media, and high‑tech industries.

• Accomplished range of skills from strategic thinking to creative and detailed execution.

• Ability to manage time and multiple priorities with a variety of internal and external stakeholders.

• Ability to present ideas to various levels of an organization to explain and gain support for initiatives.

• The demonstrated ability to work independently and autonomously.

Benefits

• Competitive salary package aligned with candidate's qualifications, experience, and the market value of the role.

• Supportive and inclusive work environment.

• Participation in coaching and mentoring schemes.

• Company Pension Scheme.

• MacBook, mobile and paid SIM.

• Company provided lunch.

• A vibrant international environment.

• Reimbursement of approved business expenses.

It is important for the applicant to hold a UK passport and have a valid work authorization. The successful candidate will be subjected to background verification in compliance with the national legislation and market standards.

Join ManageEngine UK today and be part of a company that is revolutionizing the way businesses operate. Together, let's shape the future of business software!

Learn more about us: ManageEngine