Marketing Operations Analyst

American Express; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading financial services firm is seeking a Marketing Operations Analyst to join their Global Merchant & Network Services team in Greater London. The role involves managing regional marketing initiatives, ensuring compliance with operational standards, and supporting process improvements. Ideal candidates will possess strong communication and organizational skills, along with experience in marketing practices. This position comes with competitive salaries and flexible working arrangements.

Benefits

Competitive base salaries

Bonus incentives

Comprehensive medical, dental, vision insurance

Flexible working model

Generous paid parental leave

Access to global wellness centers

Free counselling support

Career development opportunities

Qualifications

• Understanding of marketing practices and best practices.
• Proven experience in process improvement or project management.
• Experience in operational risk management preferred.
• Exceptional communication skills to simplify complex concepts.
• Strong organizational skills and attention to detail.

Responsibilities

• Ensure adherence to PMGB's Product & Marketing standard operating procedures.
• Standardize team processes across regions.
• Drive risk management efforts and issue resolution.
• Lead control management activities including audits.
• Own Compliance-led initiatives and assessments.
• Facilitate onboarding and training programs.
• Manage marketing initiative inventory and quality checks.
• Oversee updates for country websites and requests.

Skills

Loyalty Marketing

Google Analytics

Pardot

Attribution Modeling

Pivot tables

Salesforce Marketing Cloud

Data Visualization

Tableau

Customer Segmentation

Market Research

Analytics

Job description

At American Express our culture is built on a 175-year history of innovation shared values and Leadership Behaviors and an unwavering commitment to back our customers communities and colleagues. As part of Team Amex youll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills develop as a leader and grow your career.

Here your voice and ideas matter your work makes an impact and together you will help us define the future of American Express.

The Marketing Operations Analyst position is part of the Global Network Services (GNS) business within the Global Merchant & Network Services business group. The GNS business drives scale and relevance for the enterprise by bringing on and managing financial institutions that issue and / or acquire on the American Express network. The business manages American Expresss presence in over 110 countries and territories through over 240 financial institution partners and is a driver of innovation for the company through the products and services it regularly introduces to the Network.

Through the GNS partnerships we can offer exciting and innovative products and benefits in GNS countries improving merchant coverage strengthening the value proposition and amplifying the American Express brand.

The GNS Product Marketing and Global Businesses (PMGB) team

is a dynamic global marketing organisation with responsibility to deliver :

• Product & Product Marketing : competitive product strategy and product & campaign delivery in GNS countries
• Partner & Customer Experience : infrastructure for value add and compliant experiences
• Brand Management : Protect and engage Amex Brand; increase Amex and GNS Brand awareness in GNS countries
• Global Businesses : Grow the GNS Supply Chain Solutions B2B business

The Marketing Operations Analyst sits within the GNS Product Marketing and Global Businesses (PMGB) team and plays a critical role in the team responsible for end-to-end management of regional marketing initiatives from planning to execution. Reporting directly to the Head of Regional Marketing the successful candidate will work to monitor and improve our existing controls and ensure we are compliant across all our marketing initiatives regionally. This role is ideal for a collaborative individual with a process-driven mindset and the ability to communicate effectively across diverse tasks.

How will you make an impact in this role

• Adhere to make sure their region adheres to and contribute towards strengthening PMGBs Product & Marketing standard operating procedures
• Standardize team processes to ensure consistency with other regions and efficiency
• Drive risk management efforts focusing on operational risk events issue management and resolution. Engage with key stakeholders including business unit partners and compliance colleagues to facilitate effective issue management and resolution
• Lead control management activities including regulatory / audit queries ensuring alignment across the PMGB leadership team and key partners
• Own Compliance-led initiatives including the coordination and completion of Process Risk Self Assessments and Risk Control Self Assessments
• Support BU with design of controls and processes including modifications to enhance processes / controls to improve proactive risk mitigations
• Facilitate Marketing & Business Development onboarding and training programs
• Support the decommission of Benefit partners
• Manage the update of a marketing and product initiatives inventory
• Conduct quality checks and collection evidence for marketing initiatives
• Manage bi-annually refresh of the Product line repository for the region
• Ad hoc card member complaint resolution and escalation processes
• Management of Amex country websites and any partner decommissions
• Management of all EMEA AEMP18 requests & Social media stage gate reviews

Minimum Qualifications

• Understanding of marketing practices with additional knowledge of processes and best practices being advantageous.
• Proven experience in process improvement or project management.
• Preferable experience in operational risk management.
• Exceptional communication skills with the ability to distil complex operational principles into clear simple terms.
• Strong organizational skills and meticulous attention to detail ensuring alignment among all stakeholders on multiple projects.

Employment eligibility to work with American Express in the UK is required as the company will not pursue visa sponsorship for these positions.

Benefits

• Competitive base salaries
• Bonus incentives
• Support for financial-well-being and retirement
• Comprehensive medical dental vision life insurance and disability benefits (depending on location)
• Flexible working model with hybrid onsite or virtual arrangements depending on role and business need
• Generous paid parental leave policies (depending on your location)
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counselling support through our Healthy Minds program
• Career development and training opportunities

Offer of employment with American Express is conditioned upon the successful completion of a background verification check subject to applicable laws and regulations.

Required Experience : IC

Key Skills

Loyalty Marketing,Marketing,Google Analytics,Pardot,Attribution Modeling,Pivot tables,Salesforce Marketing Cloud,Data Visualization,Tableau,Customer Segmentation,Market Research,Analytics

Employment Type : Full-Time

Department / Functional Area : Marketing

Experience : years

Vacancy : 1