Marketing Officer- Hybrid

Pilgrims Friend Society; United Kingdom; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A well-established charity in the UK seeks a Marketing Officer to enhance their marketing efforts for purpose-driven initiatives focused on older people. The role combines creating impactful campaigns across digital and traditional platforms, managing the website, and driving engagement through storytelling. Ideal candidates should have a degree in Marketing, solid experience managing digital campaigns, and strong creative skills. A hybrid work model is offered, alongside various employee benefits.

Benefits

Hybrid working model

Flexible working hours

25 days holiday plus bank holidays

Training & development

Pension scheme

Employee assistance programme

Qualifications

• Minimum of three years marketing experience across multiple channels.
• Experience with digital campaigns and content management.
• Ability to work independently while collaborating with a team.

Responsibilities

• Deliver marketing campaigns to raise awareness of services.
• Manage paid campaigns and traditional marketing methods.
• Collaborate on consistent messaging across all platforms.

Skills

Marketing strategy

Digital marketing campaigns

SEO management

Website management

Strong writing skills

Project management

Problem-solving

Education

Degree in Marketing or related field

Tools

Canva

Adobe Creative Suite

WordPress

Job description

Marketing Officer - Hybrid

Are you a creative communicator with a passion for purpose-driven marketing?

Join Pilgrims Friend Society, a Christian charity with over 200 years of experience supporting older people, as we step into an exciting new season of growth, impact, and innovation. We are looking for a talented Marketing Officer who is ready to make a real difference, not just in campaigns, but in people’s lives.

This is your opportunity to bring stories to life, amplify our mission of supporting older people in Christian faith and community, and help shape a brand that reflects care, dignity, and hope. You’ll be part of a collaborative team, driving fresh ideas across digital, print, and events, all while serving a cause that matters.

If you’re strategic, hands‑on, and ready to put your creative energy to work for something bigger than yourself, we’d love to hear from you.

Responsibilities

• Creating and delivering marketing campaigns that raise awareness of our care homes and housing schemes.
• Working with our digital agency to run paid campaigns (PPC, social, lead generation) and supporting traditional methods where effective.
• Managing and updating the website to ensure content is clear, relevant, accessible, and SEO‑optimised.
• Collaborating with colleagues across the charity to provide consistent, joined‑up messaging.
• Protecting and promoting our brand identity and tone of voice across all materials.
• Using research and insight to understand audiences and identify trends.
• Building strong relationships with colleagues, partners, and communities to deliver joined‑up marketing.
• Measuring and reporting on campaign impact using tools such as Google Analytics and social media insights.
• Managing the marketing budget to ensure resources are used effectively.
• Additional duties as required.

Experience / Skills

• Degree or equivalent in Marketing, Communications, or related field.
• Minimum of three years marketing experience, including digital campaigns, website management (e.g. WordPress), and SEO.
• Confident communicator with strong writing, editing, and presentation skills.
• Proficient in using Canva or Adobe Creative Suite for on‑brand materials.
• Strong organisational skills with the ability to manage multiple projects and deadlines.
• The ability to work independently and with colleagues from across the organisation.
• A can‑do problem‑solving attitude.

Applicants must be evangelical Christians (This role has an Occupational Requirement to be filled by a Christian under the provisions of the Equality Act (2010).)

Hours

35 hours a week, Monday to Friday.

Benefits

• Hybrid working (2 days in the office, 3 days at home)
• Flexible working hours
• 25 days holiday plus bank holidays
• Training & development
• Ongoing support from management
• Team events
• Pension scheme
• Care Friends referral
• Medicash
• Perkbox including an Employee assistance programme.
• Long‑standing service rewards
• Birthday rewards

Application Requirements

To help streamline our selection process, please submit the following with your initial application:

CV: Ensure there are no basic errors.

Cover Letter: outlining how your skills, experience, and faith align with the role and our mission.

What our staff say about us: It is a friendly and welcoming place to work

We are committed to having a diverse senior management team and we encourage applications from disabled and Black, Asian, and Minority Ethnic candidates, as these groups are underrepresented on our senior management team at present.

Please note: the closing date for this post is Wednesday 21st January 2026, however, this vacancy may close sooner if sufficient applications have been received so please apply as soon as possible if interested.