Marketing Officer - College of Medicine and Health - 56825Z25 - Grade 6

University of Birmingham; Birmingham; On-site; GBP 40,000; Full time

Job summary

A prestigious educational institution in Birmingham is seeking a Marketing and Communications professional to enhance the recruitment of Postgraduate students. The successful candidate will manage multiple marketing projects, focusing on both digital and offline strategies to engage a diverse audience. Required qualifications include degree-level education and significant experience in marketing, particularly with CRM systems. This full-time role offers a competitive salary and benefits package, including generous yearly leave and opportunities for professional development.

Benefits

40 days paid holiday

Occupational sick pay

Pension scheme

Subsidised day nurseries

Qualifications

• Significant experience in a marketing or communications environment.
• Experience using a Customer Relationship Management system.
• Experience attending marketing/recruitment fairs/events.

Responsibilities

• Plan and implement marketing strategy for recruitment.
• Manage multiple marketing projects effectively.
• Develop content for websites and marketing materials.

Skills

Digital marketing

Customer Relationship Management

Content Management System

Project management

Interpersonal skills

Education

Degree-level education or equivalent working experience

Tools

Database systems

Job description

Position Details

College of Medicine and Health

Location: University of Birmingham, Edgbaston, Birmingham UK

Full time starting salary is normally in the range £33,002 to £35,608 with potential progression once in post to £39,906

Grade: 6

Full Time, Fixed Term contract up to December 2026

Closing date: 16th December 2025

This role is also open as an internal secondment opportunity which would need to be agreed by your current line manager.

Our offer to you

People are at the heart of what we are and do.

The University of Birmingham is proud to have been a part of the City of Birmingham and the wider region for over 100 years, and we are equally proud to be recognised as a leading global university. We want to attract talented people from across the city and beyond, support them to succeed, and celebrate their success.

We are committed to helping the people who work here to develop through our sector‑leading Birmingham Professional programme which provides all professional services staff with development opportunities and the encouragement to reach their full potential. With almost 5,000 professional services jobs in a wide range of functions in Edgbaston and in our campus in Dubai, there are plenty of opportunities for you to be able to develop your career at the University.

We believe there is no such thing as a typical member of staff and that diversity is a source of strength that underpins the exchange of ideas, innovation, and debate. We warmly welcome people from all backgrounds and are committed to fostering an inclusive environment where diversity is at the heart of who and what we are, and how we work.

Supporting our people to achieve a healthy work/life balance is important both to our employees and to the success of the University and, depending on the role, we offer a variety of flexible working arrangements. We therefore welcome discussions on all forms of flexible working. In addition, you will receive a generous package of benefits including 40 days paid holiday a year, one paid day a year for volunteering, occupational sick pay, and a pension scheme. We also have three high quality subsidised day nurseries.

The University is situated in leafy Edgbaston and there are excellent transport links to our beautiful campus, including main bus routes and a train station on site. On campus we have a state‑of‑the‑art sports centre with pool, shops, places to eat and drink, our own art gallery, museum and botanical gardens.

Find out more about the benefits of working for the University of Birmingham

Role Summary

Working under the direction of the College Marketing Manager, the post holder will be actively involved in the planning, coordination and delivery of marketing and communications activity to support the recruitment of Postgraduate students for the College of Medicine and Health. This will involve marketing to a range of audiences and working with a range of stakeholders.

The post holder will work closely with the rest of the team to deliver a marketing and communications strategy which represents the needs of the College and the evolving operating environment. Working across the whole spectrum of the marketing mix and experienced in both digital and offline marketing communications, the post holder will manage and implement multiple projects including the enquirer and applicant contact strategy, postgraduate international marketing campaigns, and market research.

Main Duties

• Work with College Marketing Manager and other key stakeholders to develop and implement a marketing and recruitment strategy each year and identifying particular priority programmes.
• Particular focus on International Markets, programmes based at our campus in Dubai and CPD/Short‑courses the College offers.
• Implement targeted digital and offline marketing plans for programmes across the College, both home and internationally, with particular emphasis on digital marketing. This will include monitoring and evaluating existing marketing plans and ongoing development to fit changing business needs.
• Support the delivery of the enquirer and applicant contact strategy through the customer relationship management (CRM) system.
• Implement a College‑wide conversion strategy at postgraduate level, paying particular attention to the use of CRM and supporting, where appropriate, events (on and offline), telephone campaigns and other tactics.
• Work with colleagues to develop and implement a comprehensive international marketing and recruitment plan. Inform the development of the plan through the use of market research and a close working relationship with the University’s International Recruitment team.
• Responsibility for the delivery of marketing collateral (writing and editing copy, commissioning and gathering images) including College content for the University prospectuses, School/programme literature, and exhibition materials.
• Developing content for the University’s externally facing website and taking specific responsibility for the updating of course information in a timely and accurate manner.
• Undertake market research and evaluation including competitor analysis and market scanning to help identify new opportunities for the College (including new programmes and new markets).
• Responsible for investigating potential digital advertising opportunities, coordinating, booking, monitoring and evaluation.
• Work closely with the rest of the marketing and communications team to ensure consistency of messaging and content across all College marketing channels.
• Ensure that the University brand is adhered to and maintained across all marketing activity for the College.
• Maintain accurate records of marketing spend including raising purchase order requisitions and invoice management as appropriate.
• Identify any PR opportunities and passing on to contacts in the Press Office or other appropriate colleagues.
• Work on a number of cross‑University and cross‑College project groups to ensure a cohesive and collaborative approach to all marketing activities.
• Deputise for College Marketing Manager as appropriate.
• To undertake a range of other duties as directed by the College Marketing Manager or Head of College Marketing and Communications.

Required Knowledge, Skills, Qualifications, Experience

• Degree‑level education or equivalent working experience
• Significant experience of working in a marketing or communications environment across a wide range of specialisms, especially digital marketing
• Experience of using a Customer Relationship Management system
• Experience of using a Content Management System for editing and maintaining websites
• A proven, high standard of communication and confidence of dealing with projects at all levels with excellent attention to detail
• Evidence of project management skills
• Ability to work with initiative, under pressure and manage multiple workloads simultaneously
• Experience of attending marketing / recruitment fairs/events and representing organisation
• Ability to manipulate complex databases to extract meaningful data, and to create succinct reports
• Well‑developed administrative and organisational skills with a proven ability to pay attention to detail
• Experience of working with social media in professional context
• Excellent interpersonal skills and a ‘can‑do’ attitude
• Creative and innovative approach to problem solving
• Computer literate, confident and competent in the use of database systems and electronic communication
• A real team player who can also work independently
• Flexibility to work out of hours as required (including occasional evening and weekend work) and a willingness to travel

Informal enquiries to Thomas Straw, email: [e-mail]

View our staff values and behaviours here

We believe there is no such thing as a 'typical' member of University of Birmingham staff and that diversity in its many forms is a strength that underpins the exchange of ideas, innovation and debate at the heart of University life. We are committed to proactively addressing the barriers experienced by some groups in our community and are proud to hold Athena SWAN, Race Equality Charter and Disability Confident accreditations. We have an Equality Diversity and Inclusion Centre that focuses on continuously improving the University as a fair and inclusive place to work where everyone has the opportunity to succeed. We are also committed to sustainability, which is a key part of our strategy. You can find out more about our work to create a fairer university for everyone. on our website.