Marketing Manager, UK/EU

Industrious; Greater London; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

A leading workplace-as-a-service provider seeks a Marketing Manager for its European operations. This hybrid role, based in London, requires 4+ years of operational marketing experience, particularly in experiential real estate. You will lead the marketing efforts for new locations across the UK and Europe, translating high-level strategies into actionable plans. The ideal candidate is a hands-on executor who enjoys collaborating across teams and has a passion for the flexible office space industry. Travel is required.

Qualifications

• 4+ years in operational marketing with experiential real estate experience.
• Demonstrated success in managing Go-to-Market playbooks for location launches.
• Passion for flexible office space and a hands-on mentality.

Responsibilities

• Lead marketing for new location launches across Europe.
• Own and execute the operational marketing playbook.
• Provide market insights and coordinate with local teams.

Skills

Operational marketing expertise

Paid media understanding

Experience in experiential real estate

Analytical skills

Education

Bachelor's degree in Marketing, Business, or related field

Job description

About the Company

Industrious is the largest premium workplace-as-a-service provider and home to the highest-rated workplaces in the industry. Everything we do comes down to creating great days for teams of all sizes and stages, including our own. We believe that what makes a great day at work is the people on your team and the problems you get to solve together. We’re looking for people who love thinking outside the box and thrive in a truly collaborative setting. As teammates, we encourage new ideas and toast every win. We’re excited about having a meaningful impact on people’s workplace experience.

Great days also start when everyone can be their authentic self at work. Diversity of backgrounds, thoughts, and ideas is critical to our success in delivering great workplace experiences, both for our members and for each other. Industrious is committed to creating an inclusive, respectful environment that embraces your individuality and quirkiness. You are valued for who YOU are. We celebrate our people as individuals who can accomplish great things when we work together as one team.

We are proud to have been recognized as one of America’s 500 fastest-growing companies in 2020 by Inc. Magazine and one of Forbes’ Best Startup Employers.

To learn more, visit www.industriousoffice.com/careers.

About the Role

Join Industrious as the Marketing Manager, Europe, where you’ll lead the launch of our new locations across Europe (UK, Germany, Netherlands, Belgium, and new markets) and accelerate growth and demand for new members in our spaces.

Reporting directly to the Director of Marketing (US-based) and working collaboratively with local leadership, you will be the sole, dedicated marketing resource on the ground in Europe. Your primary focus will be operational marketing execution and serving as the essential link between local market reality and the global marketing team. You will be responsible for translating high-level strategy into effective, on-the-ground activations to generate qualified leads and drive brand awareness.

This is a hybrid role based in London with the expectation of being in office 3 days a week, and some travel around the UK and Europe to support local teams.

Key Responsibilities

As the Marketing Manager, Europe, your role demands a blend of operational excellence, execution, and cross-functional partnership.

1. Digital Performance Management & Market Intelligence

• Budget Optimisation Liaison: Serve as the critical liaison between the European General Managers (GMs) and the US-based Paid Media team. Own the optimisation of the regional digital marketing budget.
• Actionable Insights: Gather, synthesise, and clearly elevate high-quality market intelligence (e.g., lead trends, local search reality, competitor activity) to the US team to inform and correct campaign performance across paid channels (Google, LinkedIn, Facebook, etc.).
• Data Translation: Act as the "translation layer," ensuring the US team has the necessary local context to efficiently manage and optimise paid media campaigns for your markets.

2. Lead Go-to-Market (GTM) for European Launches

• Operational Marketing Owner: Own and execute the GTM marketing playbook for new market and sub-market launches. We have big growth ambitions and are launching approximately 15 new units in 2026.
• Launch Coordination: Coordinate and execute all launch-related marketing activities, adapting the global playbook for local relevance and ensuring synchronisation across sales, unit operations, and global creative teams.
• Testing & Adjustment: Continuously test new marketing activations, monitor results, and adjust the local playbook for maximum effectiveness.

3. Offline Activation, Partnerships, and Cross-Functional Support

• Partnership Guidance: Guide local Sales and Unit Operations teams in developing and growing effective, small-scale strategic partnerships (e.g., Chambers of Commerce, industry associations, local businesses) to drive local visibility and prospect traffic.
• Broker Marketing: Partner closely with regional Sales Leads and Unit Ops to support local broker marketing efforts, leveraging US-created content.
• Cross-Functional Integration: Foster extremely strong partnerships with local Sales and Unit Operations teams to avoid working in a silo, ensuring marketing efforts directly support lead generation and occupancy goals.

4. Brand Alignment & Agency Coordination

• PR & Creative Coordination: Work with the US Corporate Brand team to coordinate high-level PR announcements and creative asset requests, ensuring alignment with superior quality global standards.
• Agency Management: Manage and oversee the execution of local agencies and freelancers as needed (e.g., PR, creative, translations,etc.) to fill capacity and expertise gaps where internal resources are not available.

✅ You’ll Love This Role If...

• You thrive as a hands-on "doer" and prefer executing and operationalizing a strategy rather than simply setting high-level strategy.
• You have experience launching physical, experiential businesses (like flex space, hotels, or gyms) and understand the rhythm of a site opening.
• You are a natural bridge-builder who can seamlessly translate local market feedback (from GMs, Sales, and Ops) into actionable insights for a centralized, remote team.
• You enjoy working autonomously as the primary marketer on ground, wearing multiple hats, and taking full ownership of regional results.
• You see complexity (like multi-country markets and language nuances) as an exciting challenge and a chance to truly learn the pulse of a region.

❌ This Role Isn’t For You If...

• You are looking for a highly strategic role that focuses primarily on setting global brand direction or high-level budget allocation.
• You require a large, co-located marketing team and are not comfortable operating as the single, on-the-ground resource.
• You lack experience in operational or experiential real estate and are not passionate about the nuances of the flexible office space industry.
• You prefer a highly siloed role where you manage one channel (e.g., Paid Media) without deep integration with Sales, Unit Operations, and local GMs.
• You expect an immediate, pre-built playbook for every market; you will be key in developing and testing playbooks for new regions.

Key Qualifications

• 4+ years of experience in an operational marketing role, with a background in experiential real estate (e.g., flexible office space, hotels, gyms, or travel industry).
• A demonstrable passion for the industry and a genuine "doer" mentality—a hands‑on executor focused on delivering operational outcomes rather than purely strategic planning.
• Proven ability to manage a Go-to-Market playbook, coordinate complex launches for physical locations, and translate data into actionable market intelligence.
• Paid Media Acumen: Strong understanding of digital marketing performance and metrics, with the ability to ask the right strategic questions of a specialist team (deep hands‑on expertise in running campaigns is not required).
• Travel: Willingness to travel 2-3 times/quarter within the European region and periodically to the US headquarters for team integration.
• Education: Bachelor's degree in Marketing, Business, or a related field is preferred.

Equal Employment Opportunity:Industrious is an equal opportunity employer that values diversity. We have a long-standing commitment to providing equal employment opportunity to all qualified applicants regardless of race, color, religion, national origin, sex, sexual orientation, gender identity, pregnancy, age, citizenship, marital status, disability, veteran status, political belief, or any other basis protected by applicable law.

Industrious in the News

• Getting Our Team to Show Up And Love It: What We’ve Learned from Thousands of Office Days
• How Industrious became an $800million brand by building a sense of belonging
• CBRE Group to Acquire Industrious, Create New Business Segment
• A note from our CEO about Industrious + CBRE
• Industrious Partners with Delta Business Traveler to Support Every Kind of Business Flyer
• CBRE Chooses Coworking Hub for Its New Global Financial Headquarters
• The Anti Adam Neumann of the Co-Working Industry