Marketing Manager, Loyalty Data Planner

Morrisons; Bradford; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A grocery retailer is seeking a Marketing Manager, Loyalty Data Planner to join their Delivery & Analytics team. This role involves leading data-led planning strategies to enhance customer engagement and retention in the loyalty program. The ideal candidate will have extensive experience in data planning and analysis, and the ability to effectively communicate insights to stakeholders.

Benefits

15% discount in store

Additional 10% discount for a friend

Annual bonus scheme

Generous holiday entitlement

Market leading pension scheme

Healthcare benefits

Free parking onsite

Qualifications

• Proven experience in data planning, insight, or analytics within loyalty.
• Strong analytical skills with the ability to interpret large data sets.
• Commercial acumen linking customer behaviour to business outcomes.

Responsibilities

• Analyse customer data to identify trends and opportunities.
• Develop customer segmentations to support personalisation strategies.
• Monitor campaign performance and deliver actionable insights.

Skills

Data planning

Analytical skills

SQL proficiency

Excel proficiency

Communication skills

Tools

Power BI

Tableau

Job description

It's an exciting time in Loyalty at Morrisons, we're looking for a Marketing Manager, Loyalty Data Planner to join our Delivery & Analytics team.

We are seeking a highly analytical and commercially minded Loyalty Data Planner to join our Customer & Loyalty team. The role will be pivotal in leading a team to drive data-led planning, reporting, and optimisation of our loyalty programme. By turning customer insights into actionable strategies, the Loyalty Data Planner will ensure that offers, campaigns, and experiences are tailored to customer behaviour, delivering stronger engagement, retention, and sales growth.

This position follows a 5 day working week, 3 days office based.

Hilmore House, our head office, offers convenient amenities, including a subsidised on-site restaurant, coffee shop, convenience and sample store, a prayer room, free parking, and frequent company wide events and promotions.

Applicants should live within a reasonable commuting distance of our office.

Some of your responsibilities will include:

• Analyse customer, transactional, and behavioural data to identify trends, opportunities, and risks within the loyalty programme.
• Develop customer segmentations and profiles to support personalisation strategies.
• Monitor campaign performance, redemption, and ROI, delivering actionable insights for continuous improvement.
• Support defining & delivering Loyalty Data Strategy.
• Work with CRM, marketing, and category teams to design data-driven loyalty campaigns and offers.
• Support planning cycles by forecasting customer participation, sales uplift, and incremental value.
• Collaborate with analytics, finance, and tech teams to ensure data accuracy and consistency across reporting.
• Build test-and-learn frameworks to optimise targeting, offer design, and customer journeys
• Partner with marketing, commercial, and digital teams to ensure loyalty activity aligns with business objectives.
• Present insights and recommendations to senior stakeholders in a clear, engaging manner.
• Act as a data expert, ensuring that decisions are based on robust evidence and customer understanding

About you

We’ve built an incredibly diverse business, and we’re working hard to make sure we truly represent the communities we serve. One of the best things about working with so many different people is having the opportunity to listen, learn and connect with lots of different views, perspectives and beliefs. For this role, we’re looking for someone who has:

• Proven experience in data planning, insight, or analytics within loyalty, CRM, or customer marketing.
• Strong analytical skills with the ability to interpret large data sets and present findings simply.
• Proficiency in SQL, Excel, and data visualisation tools (e.g., Power BI, Tableau).
• Commercial acumen with the ability to link customer behaviour to business outcomes.
• Strong communication and stakeholder management skills.

Desirable experience includes working within retail, grocery, or consumer-facing loyalty programmes, knowledge of offer engines, personalisation platforms, and marketing automation tools, understanding of CLV (Customer Lifetime Value), retention metrics, and loyalty KPIs, and experience with A/B testing and statistical modelling.

About us

In return for all your hard work, you will receive:

• 15% discount in store from the day you join us
• Additional 10% discount card for a friend or family member
• Annual bonus scheme
• Career progression and development opportunities
• Generous holiday entitlement
• Market leading pension scheme and life assurance
• Healthcare benefits including Aviva Digital GP
• ‘MyPerks’ giving you discount with over 850 retailers
• Free parking onsite
• Enhanced Family, Maternity and Paternity Leave
• Private Healthcare
• Car Allowance (company car provided in some instances)

At Morrisons, we’re proud to be building a team that reflects the diversity of the communities we serve. We want every colleague to feel respected, supported and able to be themselves at work. Different voices, experiences and ways of thinking help us grow and improve and that’s good for our customers too.

We’re always looking for people from all walks of life to join us and bring their talents to our team. Together, we can build a workplace where everyone has the chance to thrive, make a difference and belong.