Marketing Manager - Law Firm

Clear IT Recruitment; City Of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A growing law firm in London is looking for an experienced Marketing and Business Development Manager to strengthen their market presence and drive profitability. This role requires 7-10+ years in marketing, with a focus on strategic initiatives and business growth. Ideal candidates will have a strong digital marketing background and experience in managing cross-functional projects. This position offers the opportunity to lead key marketing efforts in a driven environment.

Qualifications

• 7-10+ years' experience in marketing and business development.
• Proven success in delivering growth through marketing initiatives.
• Experience in budget management and cross-functional projects.

Responsibilities

• Develop integrated marketing strategies to promote services.
• Oversee digital marketing activities with agencies.
• Manage brand positioning and consistent messaging.
• Identify and secure new business opportunities.
• Support fee earners in nurturing client relationships.

Skills

Strategic thinking

Excellent communication

Digital marketing tools proficiency

Organizational skills

Problem-solving capability

Tools

CRM systems

Analytics platforms

Job description

A growing law firm in London is seeking an experienced Marketing and Business Development Manager to join their team.

This is a key commercial role focused on strengthening market presence, elevating brand visibility and driving long‑term, sustainable profitability.

The position blends strategic marketing expertise with hands‑on business development, making it ideal for someone who can balance creativity with data‑led decision making. You'll work closely with senior leadership to shape firm‑wide initiatives that support revenue growth and deepen client relationships.

Key Responsibilities

• Develop and deliver integrated marketing strategies that promote the firm's services and support its growth plans.
• Oversee digital marketing (SEO, PPC, social media, content, email) in partnership with external agencies.
• Manage brand positioning and ensure consistent messaging across all channels and materials.
• Shape and implement the firm's business development approach, working with Heads of Practice to bring plans to life.
• Identify and secure new business opportunities and strategic partnerships.
• Support fee earners in nurturing key client and stakeholder relationships.
• Set KPIs and evaluate performance across all marketing and BD activity.
• Manage real‑time lead generation processes, coordinating with outsourced call handling and the internal triage team.
• Analyse campaign data and market trends to improve strategies and resource allocation.
• Provide senior management with regular reporting on performance, ROI and insights.
• Build strong internal relationships to ensure marketing aligns with wider business goals.
• Work closely with Heads of Practice to develop BD ideas, tools and capability across teams.

Experience Required

• 7‑10+ years' experience in marketing and business development, ideally within a legal, regulated or professional services environment.
• Proven success delivering growth through targeted marketing and BD initiatives.
• Experience managing Legal 500 and similar submission processes.
• Strong background in budget management and leading cross‑functional projects.

Skills & Attributes

• Commercially focused with strong strategic thinking.
• Excellent communication, presentation and negotiation skills.
• High proficiency in digital marketing tools, CRM systems and analytics platforms.
• Organised, adaptable and confident managing multiple projects in a fast‑paced setting.
• Creative approach with strong problem‑solving capability.
• Genuine passion for driving business growth and championing the value of marketing and BD.

Should you have any questions or wish to apply please do not hesitate to contact Clear Legal Recruitment Limited.

Please Note: Due to the number of applications we receive we may be unable to respond to every application directly. If you have not heard from us within 3 working days please assume your application has been unsuccessful