Marketing Manager

Tesco PLC; Digswell; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading retail company in Digswell is seeking a Marketing Manager to lead the development and execution of marketing plans for F&F clothing. In this role, you will steer multi-channel marketing campaigns while collaborating with internal teams and agencies to achieve commercial objectives. The ideal candidate will have a strong understanding of customer data and insights, with proven experience in integrated marketing campaigns. The role offers a vibrant environment and comprehensive benefits including an annual bonus scheme.

Benefits

Annual bonus scheme of up to 20% of base salary

Holiday starting at 25 days plus personal day

Private medical insurance

Maternity and paternity leave benefits

24/7 virtual GP service

Qualifications

• Strong understanding of customer insights and data-driven decision making.
• Ability to manage complex projects and multiple stakeholders.
• Knowledge of paid, owned and earned marketing channels.
• Experience working with creative and media agencies to deliver high-quality campaigns.
• Proven experience in developing and executing integrated marketing campaigns.
• Budget management and optimisation for campaign efficiency.
• Understanding of measurement and reporting tools.
• Teamwork & collaboration.
• Agency and stakeholder management.
• Creative thinker with a data-driven mindset.

Responsibilities

• Develop and execute the Clothing marketing strategy.
• Lead the delivery of multi-channel marketing campaigns.
• Collaborate with Product and Buying teams on campaigns.
• Work with Social Media for cohesive brand presence.
• Oversee production of marketing assets, managing timelines.
• Utilize customer insights to inform strategy.
• Partner with Media Planning to develop efficient media plans.
• Coordinate with PR and Influencer Marketing for campaign amplification.
• Monitor and report on campaign performance.
• Manage relationships with creative and media agencies.
• Champion the F&F brand internally.

Skills

Customer insights and data understanding

Project management

Knowledge of marketing channels

Agency collaboration

Integrated marketing campaign development

Budget management

Measurement and reporting tools

Collaboration

Stakeholder management

Creative thinking

Job description

Overview

As a Marketing Manager for F&F, you will lead the development and execution of marketing plans for F&F clothing, drive customer engagement, and achieve commercial objectives. Accountable for working with internal teams and agency partners to deliver impactful campaigns and marketing initiatives across all channels.

Responsibilities

• Develop and execute the Clothing marketing strategy, ensuring alignment with broader Tesco brand objectives and customer insights.
• Lead the creation and delivery of multi‑channel marketing campaigns, including TV, radio, DOOH, digital, social media, in‑store, print, and events.
• Collaborate with Product and Buying teams to create campaigns that highlight key product ranges, seasonal launches, and promotions.
• Work closely with the Social Media and Content teams to ensure a cohesive tone of voice and brand presence across all platforms.
• Oversee the production of marketing assets, managing timelines, budgets, and creative outputs to ensure high‑quality delivery.
• Utilize customer insights and data to inform strategy, refine messaging, and optimise campaigns for maximum effectiveness.
• Partner with the Media Planning team to develop media plans that balance reach, engagement and ROI, ensuring efficient allocation of budgets.
• Coordinate with PR and Influencer Marketing teams to amplify campaigns through earned media and partnerships.
• Monitor and report on campaign performance, providing actionable insights and recommendations for continuous improvement.
• Manage relationships with creative and media agencies, ensuring campaigns are delivered on time, within budget, and to a high standard.
• Champion the F&F brand internally, fostering collaboration across departments to deliver integrated campaigns.

Qualifications

• Strong understanding of customer insights and data‑driven decision making.
• Ability to manage complex projects and multiple stakeholders.
• Knowledge of paid, owned and earned marketing channels.
• Experience working with creative and media agencies to deliver high‑quality campaigns.
• Proven experience in developing and executing integrated marketing campaigns.
• Budget management and optimisation for campaign efficiency.
• Understanding of measurement and reporting tools.
• Teamwork & collaboration.
• Agency and stakeholder management.
• Creative thinker with a data‑driven mindset. Disability Confident.

Benefits

• Annual bonus scheme of up to 20% of base salary.
• Holiday starting at 25 days plus a personal day (plus Bank holidays).
• Private medical insurance.
• 26 weeks maternity and adoption leave (after 1 year’s service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay. We also offer 6 weeks fully paid paternity leave.
• Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing.

Disability Confident

About Disability Confident A Disability Confident employer will generally offer an interview to any applicant that declares they have a disability and meets the minimum criteria for the job as defined by the employer. It is important to note that in certain recruitment situations such as high‑volume, seasonal and high‑peak times, the employer may wish to limit the overall numbers of interviews offered to both disabled people and non‑disabled people. For more details please go to .

About Tesco

Tesco has become a market leader by doing the little things that really matter for our customers and colleagues. It's part of what makes Tesco such a great place to work, and we're proud to have been accredited as one of Britain's Top Employers again this year. We are the UK's number one retailer and we pride ourselves on offering a great shopping experience. We are passionate about our food, merchandise and services and will always try to get things right for our customers. We also offer great job opportunities across our stores, distribution centres and offices in the UK. We believe in treating each other with respect and giving everyone an equal opportunity to get on. It's our people that make the difference every day – helping us make a difference for our customers.