Marketing Manager – Events (Industries Portfolio)

Informa Plc; City Of London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A global events organization is seeking a Marketing Manager in London to execute and manage marketing campaigns aimed at driving audience acquisition and revenue. This role requires experience in B2B marketing, excellent organizational skills, and the ability to deliver results in a fast-paced environment. You'll work closely with the sales team and manage multi-channel campaigns, providing excellent career development opportunities.

Benefits

Community events

Volunteering opportunities

Career development

25+ days of leave

Flexible personal benefits

ShareMatch scheme

Wellbeing support

Qualifications

• Experience in B2B marketing, ideally focused on events.
• Proven ability to manage multi-channel campaigns.
• Comfortable using CRM and email platforms.

Responsibilities

• Deliver multi-channel campaigns for delegate registration.
• Assist in building audience lists and segments.
• Write persuasive copy for emails and landing pages.
• Track and report on campaign performance.
• Support the sales team with collateral and lead intelligence.
• Work with internal teams for promotional content.
• Liaise with partners to ensure timely campaign deliveries.
• Manage relationships with media partners.
• Plan and manage social media content.

Skills

B2B marketing experience

Multi-channel campaign management

Strong writing skills

CRM platforms usage

Organizational skills

Tools

Eloqua

Salesforce

HubSpot

Marketo

Job description

Company Description

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100 who are #3 in Glassdoor's Best Places to Work 2025 UK list.

Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.

We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.

Job Description

This role is based in our 240 Blackfriars office

We’re looking for a hands-on, commercially minded Marketing Manager – Events to support the planning and execution of marketing campaigns that drive audience acquisition, delegate conversions, and event revenue. Reporting to the Senior Marketing Manager – Events, you’ll play a key role in executing campaign strategies, optimising touchpoints, and helping convert leads into paying attendees.

This is a brilliant opportunity for someone who thrives in fast-paced environments, is confident managing multiple campaigns at once, and wants to see their work have a direct impact on commercial results.

Key Responsibilities

• Campaign Execution: Deliver multi-channel campaigns to drive delegate registration and event attendance, across email, paid social, content syndication, web, and more.
• Audience Targeting: Assist in building and refining audience lists, segments and personas to ensure the right messaging reaches the right people.
• Conversion-Focused Messaging: Write and deploy persuasive copy for emails, landing pages, and other touchpoints that encourage action.
• Performance Monitoring: Track and report on campaign performance, identifying optimisation opportunities across channels and tactics.
• Sales Enablement: Support the commercial team with sales collateral, talking points, and lead intelligence to help convert interest into sales.
• Content Repurposing: Work with internal teams to repurpose event content into promotional assets that build credibility and urgency.
• Stakeholder Management: Liaise with design, digital, and external partners to ensure campaign assets are delivered to spec and on time.
• Media Partner Management: Build and maintain relationships with key media partners, securing contra deals, listings, and content placements to expand campaign reach and drive high-quality leads.
• Social Media Management: Plan, schedule and publish organic and paid social media content to promote events, engage target audiences, and drive conversions. Monitor performance and feed insights into wider campaign optimisation.

Qualifications

What We’re Looking For

• Experience in B2B marketing, ideally with a focus on events, conferences or lead generation.
• Proven ability to manage and deliver multi-channel marketing campaigns.
• Strong writing skills with a good grasp of persuasive, conversion-oriented copy.
• Comfortable using CRM and email platforms (e.g. Eloqua, Salesforce, HubSpot, Marketo, etc.).
• Highly organised, detail-oriented, and able to manage multiple priorities at once.
• Results-focused mindset with a proactive approach to testing, learning, and iterating.

Desirable

• Knowledge of paid media platforms (e.g. LinkedIn Ads, Google Ads).
• Experience working in a commercial, target-driven marketing team.
• Familiarity with web CMS platforms and basic SEO principles.

Additional Information

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.

If you would like to request reasonable adjustments or accommodationsto assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch.