Marketing Manager - Diagnostics

Hologic, Inc.; United Kingdom; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading healthcare technology company is seeking a Diagnostics Country Marketing Manager for the UK & Ireland. This role focuses on developing marketing strategies for molecular diagnostic solutions, requires 5+ years of relevant experience, and offers a competitive salary and benefits package in a dynamic work environment.

Benefits

Competitive salary and benefits

Opportunities for professional growth

Inclusive company culture

Qualifications

• 5+ years of UK/European-based marketing or combination of sales and marketing experience required.
• Experience in Diagnostics with understanding of clinical microbiology / molecular diagnostics.
• Knowledge of the NHS & laboratory landscape.
• Proficiency with digital marketing tools and analytics platforms.

Responsibilities

• Develop and execute marketing strategies to increase market share.
• Conduct market analysis to identify trends and opportunities.
• Collaborate with sales team to support product launches.
• Manage marketing budget effectively.
• Build relationships with key opinion leaders in diagnostics.

Skills

Strategic planning

Digital marketing tools

Account-based marketing

Analytical skills

Collaboration

Education

Bachelor’s degree in marketing, business, or related field

Master’s degree (preferred)

Tools

Salesforce

Pardot

Job description

Are you a visionary marketer with a passion for healthcare innovation? Do you thrive in dynamic environments and aspire to make a real impact in women's health?

At Hologic, we empower people to live healthier lives everywhere, every day. We are innovators in medical technology, focused on improving patient outcomes and giving healthcare professionals the tools they need to deliver exceptional care. Our diagnostics division is at the forefront of early detection and treatment, making a meaningful difference in the lives of women across the globe.

As Diagnostics Country Marketing Manager UK & Ireland, you will be responsible for the development and execution of the strategic marketing plan to increase market share, and revenue within the UK&I region for Hologic’s molecular diagnostic solutions portfolio. This role requires a deep understanding of the UK diagnostic healthcare market with knowledge of the Cervical / Molecular diagnostic space, as well as the ability to work closely with other business functions including sales, regional marketing, communications, and market access.

WHAT TO EXPECT

• Participate in strategic planning to ensure long term profitable growth opportunities are supported.
• Develop and implement country-specific marketing strategies aligned with the company’s overall objectives.
• Implement account-based marketing strategies to drive growth in key accounts.
• Drive digital acceleration across marketing to create further customer engagement, using tools such as Salesforce and Pardot.
• Conduct market analysis to identify trends, competitive landscape, and market opportunities.
• Collaborate with the sales team to support product launches, promotions, and sales initiatives.
• Create and manage a marketing budget, ensuring effective allocation of resources for maximum impact.
• Develop educational and promotional materials for healthcare professionals and customers.
• Liaise with regulatory and legal teams to ensure compliance with local regulations and industry standards.
• Work collaboratively with other business functions including regional marketing, communications, sales, market access, medical & scientific to ensure alignment of activities.
• Build and maintain relationships with key opinion leaders and professional associations within the UK diagnostic field.
• Provide training and support to the sales team on product knowledge and marketing initiatives.

WHAT WE EXPECT

• Bachelor’s degree in marketing, business, or a related life science field; Master’s degree preferred.
• 5+ years of UK/European-based marketing or combination of sales and marketing experience required.
• Experience in Diagnostics business with understanding of clinical microbiology / molecular diagnostics, required.
• Knowledge of the NHS & laboratory landscape.
• Understanding of local regulations and compliance requirements in diagnostic marketing.
• Proficiency with digital marketing tools and analytics platforms.
• Skilled in account based marketing campaign development and execution.
• Strong strategic planning and analytical skills
• Experience managing products through their lifecycle

What We Offer

• A dynamic work environment where your ideas lead to tangible impacts.
• Competitive salary and benefits package, including health insurance
• Opportunities for professional growth and development within a global company.
• A supportive, diverse, and inclusive culture focused on innovation and teamwork.

Ready to join a company where your work will help shape the future of women’s health? Apply now to become Hologic's next Marketing Manager for the Diagnostics business unit.

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