Marketing Manager - 13 Month Maternity Cover

Better placed recruitment; West Yorkshire; On-site; GBP 40,000 - 50,000; Full time

Job summary

A leading financial services firm in West Yorkshire is searching for an experienced Marketing Manager for a 13-month maternity cover. You will own the marketing strategy, driving lead generation through diverse campaigns while mentoring a Marketing Executive. Ideal candidates will have a strong B2B marketing background and be adept in digital marketing tools.

Qualifications

• Proven success in a B2B marketing role with leadership experience.
• Strong knowledge of digital marketing and content strategies.
• Excellent analytical and communication skills.

Responsibilities

• Develop and execute the annual marketing strategy aligned with business goals.
• Manage and mentor the Marketing Executive to deliver results.
• Oversee brand consistency and external communications.

Skills

B2B marketing

Digital marketing

Lead generation

Content strategy

Analytical skills

Tools

Spotler

Google Analytics

Job description

Overview

Are you a strategic B2B marketer ready to lead impactful campaigns and drive growth?

I am currently recruiting for a leading Financial Service business who are now recruiting for an experienced and proactive Marketing Manager to join them on a 13 Month fixed term Maternity Cover role.

You will take ownership of the marketing strategy and execution. You'll play a vital role in generating leads, promoting their brand, and supporting sales growth through a blend of digital and offline marketing activities.

Key Responsibilities

• Develop and execute the annual marketing strategy aligned with business goals.
• Drive lead generation through multi-channel campaigns, events, and content marketing.
• Manage and mentor the Marketing Executive to deliver measurable results.
• Support the sales team with marketing collateral and targeted initiatives.
• Oversee brand consistency, external communications, and PR.
• Report on marketing performance to senior leadership.
• Manage relationships with third-party marketing providers and agencies.

About You

• Proven success in a B2B marketing role, ideally with leadership experience.
• Strong knowledge of digital marketing, content strategy, and lead generation.
• Commercially aware with excellent analytical and communication skills.
• Comfortable using marketing automation tools (e.g., Spotler or similar).
• Creative, hands-on, and able to thrive in a dynamic environment.

Desirable Experience

• Content creation (blogs, social media, email campaigns, PR).
• SEO/PPC, website management, and analytics (Google Analytics, SE Ranking).
• Video production and design for sales materials.
• Event planning and campaign management.