Marketing Manager

Mercer & Hole; St Albans; On-site; GBP 40,000 - 60,000; Full time

Job summary

A prominent marketing firm in St Albans is seeking a Marketing Manager to join their team. The role involves implementing marketing strategies, leading campaigns, and working closely with graphic designers and partners. The ideal candidate will be dynamic, passionate about marketing, and possess excellent communication skills. Opportunities for both full time and part time arrangements are available.

Benefits

Opportunity to be part of a passionate team

Dynamic work environment

Flexibility in working hours

Qualifications

• Ability to work flexibly and manage competing priorities.
• Proven project management skills.
• Excellent written and verbal communication skills.

Responsibilities

• Assist in the implementation of brand marketing activities.
• Develop and lead marketing campaigns to drive awareness.
• Measure campaign effectiveness and evaluate ROI.

Skills

Communication skills

Project management

Digital marketing

Attention to detail

Education

Educated to degree level

CIM

Tools

MS tools

CRM programmes

Website content management systems

Job description

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

This is an excellent opportunity for a full time or part time individual with drive and enthusiasm to join the Marketing team. We are seeking someone with energy, excellent communication skills, and who takes pride in their work. You will be based in any of our four offices, working with a busy, in-house marketing team whose primary function to support the Mercer & Hole brand and the partners and directors.

Overview

Main function of job

Main function of job (Note: in addition to these functions employees are required to carry out such other duties as may reasonably be required).

• The Marketing Manager will assist in the implementation of the brand marketing and business development activities of the firm. With a commitment to the execution of the firm's business and marketing strategy.
• The successful candidate will be a commercially aware marketer with creative flair in B2B marketing, someone who thrives on coming up with ideas and executing campaigns. A determination to see campaigns through and enjoy presenting on the outcome/ROI.
• A confidence to provide advice to partners on marketing approaches, working across the marketing team and other specific marketing leads, to establish ways to embed a culture of audience driven marketing, creating tools and training to empower and upskill other team members, within the marketing team and across the service line teams.
• To lead and develop specific marketing campaigns that will raise awareness and drive leads. The Marketing Manager will identify the appropriate marketing approach, seeking out innovative ways to reach our target audience and develop messages.
• Mercer & Hole is an established business however, the firm's fee earners have an appetite for trying new things and working closely with marketing team to deliver creative campaigns that bring to life their personalities, expertise and niche areas.
• Working closely with fee earners to understand our target market and audiences, we are not a business that has a 'one client fits all' strategy. We appeal to both business to business and business to individuals; this allows the marketing team to provide the full marketing mix to their work.

Further details about the role

• Working with and briefing graphic designers, videographers and working with various marketing agencies
• Digital marketing experience, running SEM campaigns (SEO, PPC, Social campaign experience)
• Involved with management of firm's websites and desirable to have Word Press experience
• Ensure that our client's brand messaging is clear across all channels
• Working with a busy, in-house marketing team whose primary function to support the Mercer & Hole brand and the partners and directors

Main duties

• To be involved with marketing activity; working with the team on the firm's annual marketing plans
• To run campaigns with specific service lines and lead partners
• Lead and manage the marketing plans for specific service lines
• Supporting the Marketing and Communications Director in managing and developing partnerships with external agencies, suppliers and other third parties to execute marketing campaigns
• Driving Digital Marketing - project manage the firm's digital marketing activities
• Preparing business development tenders. Working with the partner and team and pitch for new business
• Measuring campaign effectiveness and ROI on campaigns
• To sell in ideas and the ability to push through activity and understand the result and help evaluate return
• Above all, this role is ideal for a dynamic and result-driven marketer who is passionate about delivering impactful campaigns.

Equipment used

• Working knowledge of MS tools, CRM programmes and AI tools
• SEM and SEO experience and/or working closely with an agency
• Good understanding of website content management systems

Qualifications/education required

• Educated to degree level
• CIM

Particular aptitudes / skills required

• Ability to work flexibly and manage competing priorities, experience of project management and ability to work proactively using own initiative and drive.
• Demonstrate a real passion for marketing and brands and the impact campaigns can have on its audience. A desire to make an impact and be part of the team that really cares about what it does.
• Proven project management skills.
• Excellent communication (written and verbal) and organisational skills.
• Good attention to detail.
• Motivation and initiative - to be able to work in the office and just as well remotely.
• To be confident presenting in meetings and working with the senior team.

Values and behaviours

Our Values and behaviours are based on

We really want to attract and retain individuals who share our Values:

• Together
• The firm with the family feel. Express gratitude. Smile. Be humble and confident. Have fun.
• Resilient
• Change is imminent, and business is imperfect. Be open minded & agile. Assume positive intent and exercise the power of positive thinking.
• Understanding
• Each individual matters and will be heard and respected. Honesty, integrity, empathy and kindness are fundamental.
• Supportive
• We support what is important to you and show kindness in our behaviour to each other. We encourage each other to realise our potential.
• Thrive!
• We strive to be the best, innovate and always do exceptional work. That's who we are and what our clients deserve.

Mercer & Hole is committed to cultivating and preserving a culture of diversity, equity and inclusion (DEI).

Our people are our most valuable asset. We bring our life experiences, knowledge, creativity, and talents together at Mercer & Hole making it a unique place to work where all can safely thrive.