Marketing Manager

Michael Page (UK); London; On-site; GBP 50,000 - 80,000; Full time

Job summary

A leading investment management firm is seeking a Marketing Manager to drive the Tax Marketing strategy. The ideal candidate will possess a background in financial services and marketing automation, demonstrating strong communication skills. This role is pivotal for enhancing customer engagement through diverse marketing initiatives.

Benefits

Competitive package

Qualifications

• Experience in investments or financial services, preferably in tax-efficient investments.
• Strong communication skills and boldness to innovate in content creation.
• Ability to handle multiple projects with high organization.

Responsibilities

• Own the tax marketing strategy and implement content marketing strategies.
• Build strong relationships providing marketing support to teams.
• Monitor and report on campaign effectiveness.

Skills

Written communication

Verbal communication

Marketing automation

IT skills

Content creation

Customer engagement

Critical questioning

Tools

Office

PowerPoint

Excel

Job description

Working for a leading investment manager

This role will take ownership of the Tax side of the business.

About Our Client

The client is a leading investment management firm specializing in funds and tax-efficient products. They are seeking to hire a Marketing Manager with experience in the investment management sector to take on an exciting opportunity to own the Tax Marketing plan.

Job Description

Responsibilities for the Marketing Manager role

• Own the tax marketing strategy.
• Execute and implement content and email marketing strategies across all relevant platforms.
• Identify the needs of new and existing customers and develop plans accordingly.
• Serve as a key marketing contact, building strong relationships with the product, sales, and investment teams, providing marketing support, and preparing necessary tools (content, presentations, reports, factsheets).
• Develop initiatives to enhance customer education and engagement, including managing events, webinars, and workshops.
• Collaborate with Digital teams to support online visibility, including paid advertising, SEO, and content creation.
• Monitor and report on the effectiveness of campaigns, providing regular insights and reports.

The Successful Applicant

The ideal candidate will have:

• Experience in investments, financial services, or a regulated industry. Experience with tax-efficient investments is preferred.
• Marketing automation experience.
• Boldness to test, learn, and innovate, especially around content creation.
• Excellent written and verbal communication skills.
• Strong IT skills, including Office, PowerPoint, and Excel.
• Critical questioning and a team-oriented mindset.
• Ability to meet deadlines across multiple projects.
• High organization skills and the ability to work independently and efficiently.

What's on Offer

Competitive package.