Marketing Manager

Imperial Search Ltd; England; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading real estate development company is looking for a Marketing Manager to take charge of the marketing strategy across diverse developments in the UK. The ideal candidate will drive marketing campaigns, manage budgets, and ensure cohesive brand messaging across various channels. Strong experience in digital marketing and team management is essential. This role offers a dynamic work environment with a focus on customer engagement and brand enhancement.

Qualifications

• Proven experience in marketing management, preferably in a real estate or development context.
• Strong analytical skills for performance monitoring and reporting.
• Ability to manage multiple projects and campaigns.

Responsibilities

• Develop and implement marketing campaigns to support sales targets.
• Manage budgets and deliver ROI from marketing activities.
• Oversee all development launches and brand messaging.

Skills

Commercially driven

Marketing strategy development

Budget management

Digital marketing

Team management

Job description

We are seeking a dynamic and commercially driven Marketing Manager to lead the marketing strategy and execution for our developments across Berkshire, Surrey, Sussex. This is a pivotal role, ensuring our brand presence, customer engagement, and lead generation are maximised across all active and upcoming sites.

Key Responsibilities

Strategy & Planning

• Develop and implement marketing campaigns to support sales targets across multiple live developments.
• Manage budgets and ensure marketing activity delivers ROI.
• Support product positioning and pricing strategies alongside Sales & Marketing Director.

Brand & Campaign Management

• Oversee all development launches, ensuring cohesive branding across signage, brochures, online listings, and events.
• Maintain consistent brand messaging across digital and offline channels.
• Manage PR and media opportunities to enhance reputation.

Digital Marketing

• Drive lead generation through website, portals, SEO/SEM, and social media campaigns.
• Monitor digital performance analytics to maximise customer engagement.
• Work with agencies on targeted campaigns for specific buyer demographics.

Team & Agency Management

• Manage relationships with creative, PR, and media agencies.
• Oversee Marketing Coordinators/Assistants ensuring smooth campaign delivery.
• Support the Sales team with collateral, events, and customer engagement tools.

Customer Insight & Market Research

• Conduct competitor analysis and monitor market trends to inform strategy.
• Use customer feedback to shape marketing and improve buyer journey.
• Ensure all marketing reflects the aspirations and lifestyle of our target audiences.