Marketing Manager

Paragon Skills; Remote; GBP 35,000 - 40,000; Full time

Job summary

A prominent educational organization is seeking a Marketing Manager who will spearhead the marketing strategy and lead initiatives across B2B and B2C channels. You will manage campaigns that enhance brand awareness and drive lead generation. Successful candidates should possess a strong background in B2B marketing, proven campaign delivery, and the skills to thrive in fast-paced environments. Join a passionate team dedicated to shaping better futures for learners and communities.

Benefits

Bupa Healthcare – Cash plan

25 days annual leave plus Bank holidays

Employer Pension contribution

Annual leave purchase scheme

Qualifications

• Proven experience in a Marketing Manager or similar role.
• Strong track record of delivering successful campaigns.
• Ability to juggle multiple projects in a fast-paced environment.

Responsibilities

• Own and deliver Babington’s marketing strategy.
• Drive B2B lead generation.
• Create and execute multi-channel campaigns.

Skills

B2B marketing and lead generation experience

Excellent copywriting and content creation skills

Hands-on experience with digital tools

Organisational skills

Collaborative mindset

Education

Marketing degree

Tools

Adobe Creative Cloud

Website CMS

Email platforms

SEO/PPC

Job description

Overview

At Babington, we believe education transforms lives, and we are committed to Developing Better Futures. For over 50 years, we’ve been creating meaningful learning experiences that help individuals, employers and communities thrive. Our purpose-led approach, strong values and commitment to quality have earned us a reputation for delivering outstanding apprenticeships and professional training across England and Scotland. We’re looking for an exceptional Marketing Manager to join us at a pivotal moment in our journey.

Position: Marketing Manager

Location: Remote

Salary: £35,000 - 40,000

Ready to own the strategy, shape a brand, and make your mark?

At Babington, we believe bold ideas build better futures. We’re looking for a Marketing Manager who’s ready to take the reins — someone who can think big, get hands-on, and turn insight into impact across both B2B and B2C.

This is not a “sit-on-the-sidelines” role. You’ll lead our marketing strategy end to end, drive lead generation, grow brand awareness, and bring campaigns to life across multiple channels — all while working closely with our Marketing Director in a business that values creativity, bravery, and results.

Responsibilities

• Owning and delivering Babington’s marketing strategy — short, mid and long-term
• Driving B2B lead generation and supporting key growth areas
• Creating and executing multi-channel campaigns that get noticed and deliver ROI
• Leading on digital marketing: website, SEO, PPC, online chat and analytics
• Growing and energising our social media presence
• Designing and delivering high-quality sales collateral — from web copy to brochures and pitch decks
• Managing suppliers, agencies and partners to ensure brand consistency and quality
• Planning and attending events, exhibitions and conferences
• Managing a defined marketing budget, with clear reporting on performance and return
• Acting as a brand guardian, ensuring clarity, consistency and tone of voice
• Supporting internal communications so our people stay connected and informed

Requirements

Who we’re looking for

A confident, curious marketer who loves both strategy and execution, who is organised, creative, commercially minded, and not afraid to challenge the status quo.

• Proven experience in a Marketing Manager (or similar) role
• Strong B2B marketing and lead generation experience
• A track record of delivering successful campaigns and analysing performance
• Excellent copywriting and content creation skills
• Hands-on experience with digital tools (website CMS, email platforms, Adobe Creative Cloud, SEO/PPC)
• The ability to juggle multiple projects in a fast-paced environment
• A collaborative mindset and the confidence to lead, influence and inspire
• A marketing degree is desirable, and you’ll need access to a car and flexibility to travel when required

Other information

At Babington, we’re passionate about developing better futures for our learners and our people, and our values run through everything we do: Curious. Passionate. Brave. Determined. Caring.

We’re proud to be an inclusive employer and welcome applications from diverse backgrounds. You’ll join a supportive, ambitious team where your ideas are heard, your development matters, and your work makes a difference.

• Babington Engage
• Bupa Healthcare – Cash plan
• 25 Days annual leave plus Bank holidays
• Additional annual leave purchase scheme
• Employer Pension contribution

We’ll be conducting interviews on a continuous basis and reserve the right to take down the advert when we have found the right candidate. We’re a Disability Confident Employer and have a guaranteed interview scheme in place to ensure that nobody is overlooked or discriminated against because of their disability. If you meet the minimum criteria when you apply and you have informed us in your application that you have a disability, you will be guaranteed an interview for that role.

To promote and maintain an inclusive working environment, as part of your application process we will ask you to share data on certain characteristics. These answers will not form part of the selection and recruitment process and will not be shared with anyone outside of the People Team.

Babington is committed to the safeguarding and wellbeing of our learners and colleagues and we implement robust safer recruitment practices to support this. Depending on the role you are applying for, we may undertake a number of necessary checks to confirm you are suitable to work with children and vulnerable adults, which may include a Disclosure and Barring Service check. We are also committed to promoting equality and inclusion throughout our colleague and learner populations.