Marketing Manager

Universal Business Team; Coventry; On-site; GBP 60,000 - 70,000; Full time

Job summary

An established industry player is seeking a dynamic marketing leader to take charge of their marketing function across two innovative businesses. This exciting position offers the chance to develop and execute comprehensive marketing strategies that drive brand awareness and commercial growth. You will lead demand-generation initiatives, manage external agencies, and create compelling campaigns that resonate with distinct audiences. With a collaborative work environment and the autonomy to make impactful decisions, this role is perfect for someone ready to elevate their marketing career in a fast-paced industry.

Benefits

25 days holiday + birthday off

Free parking

Access to modern facilities

Training support

Collaborative work environment

Qualifications

• 7+ years of marketing experience, ideally in fire safety or security.
• Proven ability to lead demand-generation strategies and brand growth.

Responsibilities

• Develop and execute a marketing strategy to generate leads.
• Manage branding initiatives and oversee visual identity.

Skills

Marketing Strategy

Demand Generation

Brand Growth Campaigns

Digital Marketing

Project Management

Commercial Awareness

Tools

CRM

Email Automation

Analytics Platforms

CMS

Job description

• Location: Based in Hereford or Meriden, West Midlands (with travel between sites)
• Salary: Circa £60,000 + Profit-Related Bonus
• Hours: Full-Time, 40 hours/week
• Benefits: 25 days holiday + your birthday off, free parking, access to modern facilities (innovation rooms, refreshment areas), training support, and a collaborative, agile work environment.

About the Opportunity

This is a rare and exciting opportunity to take full ownership of the marketing function for two innovative businesses within a growing group, each with a unique market proposition. You’ll lead the marketing strategy across two fire protection and safety product companies, each with a strong growth trajectory and distinct audiences.

Working closely with senior leadership, you’ll drive brand awareness, educate the market, and build full-funnel marketing strategies that support commercial growth, customer engagement, and industry influence.

What You’ll Be Doing

• Develop and execute a group-wide marketing strategy grounded in the AIDA model to generate leads and drive demand.
• Own and optimise the digital presence across websites, SEO/SEM, email marketing, and social media platforms.
• Lead branding initiatives, manage internal and external messaging, and oversee consistent visual identity.
• Manage external agencies and internal marketing support staff, ensuring effective collaboration and measurable results.
• Create compelling marketing campaigns, content, and sales tools aligned with technical teams and commercial goals.
• Plan and deliver trade shows, launch events, and exhibitions to strengthen industry positioning.
• Define and track KPIs, providing performance reports and ROI insights to senior leadership.
• Ensure marketing materials meet regulatory standards and support customer onboarding, training, and feedback processes.
• Monitor competitor activity and market trends to keep the strategy fresh and commercially relevant.

What We’re Looking For

• 7+ years of hands-on marketing experience, ideally within fire safety, security, or building systems.
• Proven ability to lead demand-generation strategies and brand growth campaigns.
• Strong commercial awareness and experience working closely with sales teams.
• Competency in marketing tools and platforms (CRM, email automation, analytics, CMS).
• Confident communicator with strong project management and leadership skills.
• Experience working in agile, fast-paced environments with cross-functional teams.
• A strategic mindset, but not afraid to roll up your sleeves and get hands-on.

Why Apply?

This role offers autonomy, visibility, and the chance to make a tangible impact in a business poised for growth. You’ll have the platform, support, and flexibility to bring fresh ideas to the table while developing a marketing team around you.

Interested?
Apply now for a confidential conversation and take the next step in your marketing leadership career.

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