Marketing Manager

Royal Academy Of Dance; City of Westminster; On-site; GBP 34,000 - 41,000; Full time

Job summary

A leading arts organization in Covent Garden, London is seeking a Marketing Manager to lead initiatives that enhance its brand perception and diversify audiences. The ideal candidate will have a strong background in multichannel marketing campaigns and a proven ability to analyze performance metrics to drive efficiency. This full-time role offers a competitive salary and an opportunity to be part of a leading arts institution with a commitment to diversity and inclusion.

Qualifications

• Strong track record of delivering multichannel marketing campaigns.
• Drive to meet and exceed marketing goals.
• Ability to analyze campaign performance effectively.

Responsibilities

• Take ownership of promoting public offers.
• Build positive perception of the brand.
• Diversify audiences to drive revenues.

Skills

Multichannel marketing campaigns

Analysis and optimization of campaigns

Creative problem solving

Excellent communication skills

Project management skills

Job description

Permanent; Full Time
Salary: Up to £40,800 per annum
Hours: 40 hours per week
Based in: Covent Garden, London

The Royal Ballet and Opera continues to lead the way in opera, ballet, music and dance both live on stage and through multiple digital platforms, from live streaming to worldwide cinema screenings. Our Covent Garden theatre has been at the heart of London and British cultural life for three centuries. We are home to two world-class Companies: The Royal Ballet and The Royal Opera.

The Royal Opera House describes the place we work, not who we are. The whole is always more than the sum of its parts – we may be a House, but three quarters of our audiences experience what we do outside this building. While our Covent Garden theatre is the nerve centre, the impact and influence of the organisation can be felt in every corner of the country, and around the world.

The Royal Ballet and Opera’s Audiences and Commercial division play a vital role in the success of the Royal Ballet and Opera, driving income for the organisation, telling our story and encouraging people engage with us.

A key department is our Marketing and Sales who are looking to hire a Marketing Manager to join the team and take ownership overpromoting public offers, building positiveperceptionof our brand and diversifying ouraudiences, all to which will help drive revenues.

Key responsibilities

Our ideal candidate will be able to demonstrate:

• A strong track record of delivering multichannel marketing campaigns, with good knowledge of advertising principles, channels and best practice.
• Drive and motivation to meet and exceed targets.
• Ability to analyse and optimise campaigns and sales performance to drive efficiency and translate insight into action.
• Creative approach to campaign development and problem solving, looking outside the box to meet our campaign objectives.
• Excellent communication skills and effective relationship management skills.
• Strong planning, project and progress management skills with ability to prioritise and meet deadlines.

The Royal Ballet and Opera is one of the UK’s leading arts organisations and our aim is to inspire imagination, ignite emotion and make the extraordinary for everyone. Equality, Diversity and Inclusion underpin all that we do. We want our people to be representative of the diversity in the UK. We understand the creativity and innovation that diversity can bring and strive to create an inclusive environment in which everyone can thrive.

We encourage applications from people with a wide range of backgrounds, experiences and skills to join our teams. We particularly welcome applications from those who are from a global majority background and/or who are disabled, as they are under-represented within our organisation.

We are a Disability Confident Employer, which means that we are actively working to ensure that candidates with disabilities and long-term health conditions feel supported, engaged and able to fulfil their potential in the workplace. We will endeavour to offer an interview to candidates who tell us they wish to participate in the scheme and who demonstrate in their application that they meet the essential criteria for the role, though sometimes due to the volume of qualified candidates with declarations this is not possible.

The RBO is also committed to safeguarding and protecting all children, young people, and adults and we implement robust safer recruitment practices. Due to our safeguarding promise, certain roles will be subject to a DBS check before commencing employment with us, which will be indicated in the advertising.

Click here for more information and to apply

Closing date for applications: Midnight, 5th January 2026

1st Stage Interviews will take place w/c 12th January 2026

Applicants must have work authorisation for the UK. No agencies.