Marketing Manager

SAGA PLC; City of Westminster; On-site; GBP 45,000 - 50,000; Full time

Job summary

A leading insurance provider is seeking a Marketing Manager to develop marketing strategies for new product launches. The ideal candidate will thrive in delivering integrated campaigns across digital channels and must possess strong analytical and leadership skills. This role offers a salary of £45,000 - £50,000 per annum, with generous benefits including holiday, pension scheme, and bonus options.

Benefits

25 days holiday + bank holidays

Option to purchase additional leave

Pension scheme matched up to 10%

Company performance related annual bonus

Wellbeing programme

Colleague discounts

Qualifications

• Experience in leading product launches.
• Ability to work under pressure and meet deadlines.
• Organised and strategic thinker.

Responsibilities

• Develop and execute marketing strategies.
• Create go-to-market plans.
• Oversee all marketing channels for campaigns.
• Set and monitor KPIs.

Skills

Strong analytical skills

Leadership

Project management

Communication

Stakeholder management

Strategic thinking

Job description

Overview

As our new Marketing Manager you will develop and execute marketing strategies for new insurance product launches across multiple segments.

Responsibilities

• Work closely with both Saga and the product partner to align messaging, positioning, and timelines
• Create go to market plans that integrate brand, performance, CRM, and partner marketing efforts
• Oversee all marketing channels (digital, social, email & paid media) to deliver consistent and impactful campaigns
• Set and monitor KPIs, ensuring continuous optimisation for maximum ROI
• Manage marketing database growth and engagement strategies to support lead generation
• Partner with external agencies, media partners, and distribution networks to maximise reach and impact
• Work cross-functionally with internal teams to ensure cohesive brand experience and operational readiness for product rollouts
• Act as the marketing subject matter expert for assigned products, providing insights to leadership on market trends and performance
• Track, measure, and report campaign performance against commercial objectives
• Use data insights to refine strategies, improve quote delivery, and enhance customer engagement

You'll be an experienced commercial marketer with experience in leading product launches. You will thrive off delivering integrated campaigns across multiple digital channels. Whilst experience working within the Insurance sector would be advantageous, we would be open to considering candidates from any regulated industry.

Qualifications and experience

• Strong analytical skills, with proficiency in data interpretation and reporting
• Strong leadership and project management skills
• Organised and strategic thinker
• Excellent communicator and stakeholder management skills (internal and external)
• Stakeholder management
• Ability to work under pressure and meet deadlines
• Multi-tasking and prioritisation
• Strong project management skills with the ability to manage multiple initiatives simultaneously
• Knowledge of industry trends and best practices in technology vendors and strategic partnerships

Company and culture

Saga Values: Make it Happen, Do the Right Thing, Customer First, Excellence Every Day, Our People Make Us Special. At Saga, we exist to provide products and services designed to inspire confidence and deliver real value for our customers. We are committed to creating an inclusive culture where colleagues can bring their full and authentic selves to work. Saga has been recognised as a top employer and signatory of the Age-Friendly Employer Pledge. We strive to ensure recruitment processes are inclusive and accessible.

Salary and benefits

£45,000 - £50,000 per annum dependent on experience. Permanent.

• 25 days holiday + bank holidays
• Option to purchase additional leave - 5 extra days
• Pension scheme matched up to 10%
• Company performance related annual bonus - Up to 5%
• Life assurance policy on joining us, 4 x salary
• Wellbeing programme
• Colleague discounts including family discounts on cruises, holidays and insurance
• Range of reductions and offers from leading retailers, travel groups and entertainment companies
• Enhanced maternity and paternity leave
• Grandparents leave
• Income protection
• Access to Saga Academy, our bespoke learning platform