Marketing Manager

Get Staffed Online Recruitment Limited; City Of London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A growing international humanitarian charity NGO based in London seeks a Marketing Manager to lead marketing and communications efforts. The successful candidate will develop strategies to enhance donor engagement, execute impactful campaigns, and oversee digital marketing initiatives. Applicants should have at least 5 years of marketing experience, including leadership in a mission-driven organization, and strong capabilities in digital marketing and analytics.

Qualifications

• Minimum 5 years' experience in marketing, with at least 2 years in leadership.
• Proven track record leading marketing functions in charity/non-profit organizations.
• Strong expertise in digital marketing including PPC and SEO.

Responsibilities

• Lead and manage all aspects of marketing and communications.
• Develop and execute a cohesive marketing strategy.
• Maximize fundraising impact and strengthen visibility.

Skills

Digital marketing expertise

Campaign management

Copywriting and storytelling

Data analysis and optimization

Relationship building

Tools

Google Analytics

Ads Manager

CRM systems

Job description

Overview

Marketing Manager

About Our Client

Our client is a small but growing international humanitarian charity NGO dedicated to supporting orphans, providing clean water, and delivering life-saving aid.

Registered in the UK and based in London, their work spans the Middle East, South Asia, and East Africa, where their passion and dedication to creating positive change drive everything they do. From emergency relief to long-term development, their projects provide the essentials of life - food, water, healthcare, and education - while bringing opportunity to vulnerable communities, tackling hunger, poverty, disease, and illiteracy.

Role Purpose

As Marketing Manager, you will lead and manage all aspects of our client\'s marketing, communications, and digital presence. You will be responsible for developing and executing a cohesive strategy that drives donor, sponsor, and partner growth, maximises fundraising impact, and strengthens NRF\'s visibility.

Key Responsibilities

• Department Leadership & Strategy
• Campaigns & Fundraising Communications
• Digital Marketing, Paid Advertising & Website Performance
• Content, Media & Creative Oversight
• Social Media Management (through the Social Media Officer)
• Data, Analytics & Optimisation
• Partnerships & Innovation

Core Skills & Experience

• Minimum 5 years\' experience in marketing, including at least 2 years in a management or leadership role, ideally within a charity, non-profit, or mission-driven organisation.
• Proven track record of leading marketing functions, ideally within a charity, nonprofit, or mission-driven organisation.
• Strong expertise in digital marketing, including PPC, SEO, paid social, and multi-channel campaign management.
• Demonstrated success in setting KPIs, analysing performance, and delivering measurable ROI.
• Skilled in using data and analytics tools (Google Analytics, Ads Manager, CRM) to inform strategy, optimise campaigns, and improve donor and sponsor journeys.
• Excellent copywriting, storytelling, and content development skills, with the ability to adapt messaging for diverse audiences.
• Experience in developing partnerships with sponsors, agencies, or corporate supporters.
• Confident in managing people, freelancers, and agencies to deliver high-quality creative and digital output.
• Strong relationship-building skills with experience engaging donors, sponsors, or external partners.
• Strong communication skills, both written and verbal.
• Strong IT skills, including familiarity with project management tools, apps, and emerging AI platforms that enhance marketing delivery.
• Ability to balance strategic oversight with hands-on delivery in a fast-paced environment.

Additional Skills & Knowledge

• Experience managing Google Ad Grants for Charities.
• Knowledge of donor behaviour, supporter engagement, and fundraising marketing.
• Familiarity with CRM and donor/sponsor management systems.
• Creative skills (design, video editing, or UX) to support content development.