Marketing Manager

Kerridge Commercial Systems; Bromsgrove; Hybrid; GBP 30,000 - 50,000; Full time

Job summary

A global technology company based in Bromsgrove seeks a Marketing Executive to manage lead generation, develop campaigns, and create content. This role offers a hybrid work policy, promoting work-life balance. The ideal candidate will have 3+ years of experience in marketing, strong communication skills, and knowledge of SaaS ERP solutions.

Qualifications

• 3+ years in a marketing executive or assistant role.
• Strong written and communication skills.
• Knowledge of SaaS ERP or business IT systems.

Responsibilities

• Utilise CRM system to process leads and maintain databases.
• Work with marketing team to develop marketing collateral.
• Plan and manage omni-channel campaigns.

Skills

SEO

PPC

Content creation

Communication

Teamwork

Education

BSc/BA in marketing, business or relevant discipline

Tools

Google Analytics

HubSpot

CRM systems

Job description

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"At Klipboard, we've introduced a flexible hybrid work policy, where employees spend three days in the office and two days working from home. This approach promotes a balanced work environment that combines office collaboration with the comfort and convenience of remote work."

Klipboard provides specialist software, services, and support to deliver fully integrated trading and business management solutions to companies in the distributive trade – wherever they are in the world. With a unique depth of knowledge and experience in ERP/SaaS solutions, Klipboard has a wide range of clients including wholesalers, distributors, merchants, and retailers from small traders to multinational enterprises. Klipboard has offices in the UK, Ireland, The Netherlands, South Africa, Kenya, and North America. Our mission is simple: to design and deliver high-performance, integrated ERP solutions that enable our distributive trade customers to source effectively, stock efficiently, sell profitably, and service competitively.

Key Responsibilities:

1. Utilise the CRM system to ensure potential and new leads are accurately processed and that the customer database is maintained.
2. Maintain relevant databases, ensuring all leads are triaged correctly within the business.
3. Manage and maintain lead generation platforms for marketing campaign delivery and management.
4. Work with the marketing team to develop a full range of marketing collateral.
5. Plan, manage, and deliver omni-channel campaigns to the target market.
6. Research industry and technology trends that drive digital performance.
7. Write engaging and informative blog content and press releases.
8. Create relationships with local associations, exhibition, and press organizations.
9. Book and manage industry events and exhibitions.
10. Sourcing advertising opportunities and liaising with industry publications.
11. Help write and distribute press releases, liaising with media stakeholders.
12. Create enticing website content, exploring new ideas.
13. Create forward-thinking campaigns and monitor their performance.
14. Reach out to satisfied customers for testimonials and reviews.
15. Work closely with the design team on various projects.
16. Organize and attend trade shows.
17. Write and proofread copy for print and digital materials.
18. Run social media campaigns, create engaging content, and schedule posts.
19. Be actively involved in SEO efforts and help manage Google Ads account.
20. Monitor campaign progress and report on performance.
21. Collaborate on ABM and prospecting strategies.
22. Work with the sales and marketing team to maintain accurate and up-to-date data.
23. Generate high-quality website traffic and drive digital conversions.
24. Bring new, exciting, and creative ideas.
25. Ensure brand consistency and improvement.
26. Achieve service outcomes and personal targets as set by the line manager.
27. Demonstrate commitment to Klipboard’s core values: People, Teamwork, Innovation, Quality, Excellence, and Customer focus.
28. Provide services in accordance with high-quality standards and legal requirements.
29. Carry out duties respecting Data Protection Act and health and safety legislation.
30. Uphold principles of equality and dignity at work.

Skills, Knowledge, and Experience:

1. At least 3+ years in a marketing executive or assistant role.
2. Self-motivated with a positive attitude.
3. Good teamwork skills.
4. Strong written and communication skills.
5. Excellent organization, time management, and planning skills.
6. Knowledge and experience with SEO and PPC.
7. Interest and knowledge of social media.
8. Ability to report on campaign effectiveness.
9. Good research and presentation skills.
10. Attention to detail and proactive attitude.
11. Relevant industry knowledge is desirable.
12. BSc/BA in marketing, business, or relevant discipline.
13. Experience with marketing tools such as Analytics, Google Ads, HubSpot, CRM.
14. Knowledge of SaaS ERP or business IT systems.

Company Info

You may have seen our recent posts about our new company name – Klipboard. Kerridge Commercial Systems (KCS) is becoming Klipboard. Our new brand unites our expertise across distribution, automotive, retail, rental, transport management, manufacturing, and field service management. We have offices worldwide and are seeking talented individuals to join our growing teams. Due to our growth, this is an exciting time to join us as we enter our next chapter.

At Klipboard, we promote a flexible hybrid work policy, combining office collaboration with remote work for a balanced environment.

As a global company, we value diversity and are committed to an inclusive workplace where everyone is respected and empowered. We believe diversity fosters creativity and innovation.

If you need support during the interview and offer process, please inform our TA or HR team.

Research indicates women and underrepresented groups are less likely to apply unless they meet every requirement. We encourage applications from all candidates with the right mindset and transferable skills, even if they don’t meet every criterion.

To recruitment agencies: Klipboard does not accept speculative resumes. We only accept CVs from agencies on our PSL for specific roles. Do not forward resumes to our careers site or employees, as this does not constitute an introduction and may affect candidate ownership and fees.