MARKETING MANAGER

IDEALS UK PACKAGING LTD; Bolton; On-site; GBP 51,000; Full time

Job summary

A dynamic packaging company in Bolton is seeking a Marketing Manager to develop and execute integrated marketing strategies. You will oversee brand management, conduct market research, and manage digital marketing initiatives. This role offers a competitive salary of £50,200, team-oriented culture, and opportunities for personal development. Ideal candidates have about 3 years of experience in marketing and strong communication skills.

Benefits

£50,200 basic salary

30 days holiday, including bank holidays

Ongoing training and personal development

Qualifications

• Approximately 3 years of experience in a similar Marketing and Business Development, Field Sales role would be desirable.
• Proven track record of hitting targets and winning business.
• Excellent communication and relationship-building skills.

Responsibilities

• Develop and implement annual marketing and communications plan.
• Act as primary brand guardian for marketing materials.
• Conduct market research and competitor analysis.
• Manage and optimize digital footprint, including website and social media.
• Design and execute email marketing campaigns.
• Oversee social media strategy and paid advertising.
• Establish and track KPIs for marketing initiatives.
• Develop and manage annual marketing budget.

Skills

Communication skills

Relationship building

Target hitting

Job description

Overview

On behalf of iDEALS UK PACKAGING Limited, we are delighted to extend to you an offer of employment for the full-time position of Marketing Manager.

Responsibilities

• Develop, implement, and measure the success of an annual integrated marketing and communications plan that supports our strategic objectives for business development.
• Act as the primary brand guardian, ensuring all marketing collateral, communications, and customer-facing materials are consistent with our brand voice, tone, and visual identity.
• Conduct in-depth market research, including competitor analysis and customer segmentation, to identify new opportunities and threats.
• Manage and optimise our digital footprint, including the company website, social media channels, and create and manage advertising campaigns on our e-commerce platforms, i.e, Amazon marketplace, eBay, and Etsy. Launch our brand onto new e-commerce platforms such as TikTok.
• Design and execute sophisticated email marketing campaigns, including automated workflows, promotional newsletters, and segmented customer communications to drive direct bookings and repeat business.
• Oversee a dynamic social media strategy, including content calendar creation, community engagement, influencer collaborations, and management of paid social advertising campaigns to maximise ROI (Return On Investment).
• Establish and track key performance indicators (KPIs) for all marketing initiatives, providing detailed monthly and quarterly reports on campaign performance, web analytics, and ROI.
• Develop and manage the annual marketing budget, ensuring all activities are delivered within agreed-upon financial parameters.
• Utilise data to make informed decisions and pivot strategies as needed to achieve business goals.

Qualifications

• Approximately 3 years of experience in a similar Marketing and Business Development, Field Sales role would be desirable.
• Proven track record of hitting targets and winning business
• Excellent communication and relationship-building skills

What you will get in return

• £50,200 basic salary (dependent on experience)
• Be part of a tight-knit team with a genuine family atmosphere
• Work with exciting clients and cutting-edge technology
• Ongoing training and personal development
• 30-day holiday, including bank holidays.
• Real opportunity to grow with a business that is going places

To Apply

If this sounds like a Marketing Manager role you will LOVE, please send your CV.