Marketing Manager

The Arts Council; Birmingham; On-site; GBP 35,000 - 45,000; Full time

Job summary

A creative arts organization is searching for a Digital Marketing Manager to enhance its brand presence across marine and RV markets. The role involves planning digital campaigns, managing social media content, and tracking performance using data-driven strategies. Candidates should have at least 4 years of experience and strong copywriting skills. This position requires collaboration with various teams to support product launches and marketing initiatives across diverse platforms.

Qualifications

• 4+ years in digital marketing role, either agency or in-house.
• Strong copywriting skills for diverse audiences.
• Proficiency in CMS and email marketing.

Responsibilities

• Plan and execute multi-channel digital campaigns.
• Manage content creation for social media platforms.
• Track and report on campaign performance metrics.

Skills

Digital marketing experience

Copywriting skills

SEO knowledge

PPC management

Email marketing

Project management

Tools

CMS systems

Email marketing platforms

Google Analytics

Job description

We're seeking a proactive Digital Marketing Manager to support the growth of Scanstrut across the marine and RV markets. You will deliver digital campaigns that drive awareness, engagement, and sales, ensuring our innovative product ranges reach and inspire global B2B and B2C audiences.

Key Responsibilities

• Plan, create, and execute multi‑channel digital campaigns (email, social, SEO, PPC, and display).
• Support product launches and seasonal promotions across digital platforms.
• Produce engaging content (copy, imagery, video, reels, and shorts) tailored to LinkedIn, Instagram, Facebook, YouTube, and the Scanstrut website.
• Maintain and update the Scanstrut website with fresh content, product pages, and landing pages.
• Manage the email marketing schedule, creating newsletters and segmented campaigns for distributors, trade, and end customers.
• Manage day‑to‑day social activity, creating content that grows engagement and brand presence.
• Track performance and implement learnings to improve reach and conversion.
• Monitor campaign performance via Google Analytics and social insights.
• Report on KPIs such as engagement, lead generation, and ROI, providing actionable recommendations.
• Manage and maintain product content on distributor Amazon channels.
• Keep distributors updated with new launches, campaigns, and product assets.

Essential Qualifications

• 4+ years in a digital marketing role (agency or in‑house).
• Strong copywriting skills with the ability to write for technical, trade, and consumer audiences.
• Practical experience with CMS, email marketing platforms, and social media management.
• Good understanding of SEO, PPC, and Google Ads.
• Data‑driven mindset with experience in campaign reporting.

Desirable Qualifications

• Experience in Amazon channel management.
• Background in marine, RV, outdoor, or lifestyle technology markets.
• Product marketing expertise.
• Video editing skills for social media content.
• Passion for boating, travel, or outdoor adventure.

Personal Qualities

• Creative, with an eye for detail and brand consistency.
• Highly organised with strong project management skills.
• Confident communicator, comfortable working across teams and with external partners.
• Self‑motivated, enthusiastic, and keen to contribute ideas in a collaborative team environment.